Because the world welcomes 2024, a singular and engaging supply comes from an surprising duo: vegan cheese model Violife and Travis Barker, the legendary drummer and producer of Blink-182. The 2 are uniting to kickstart the 12 months with a particular supply beneath the banner of the Wiiildy Good Breakfast Membership, with an easy but interesting message to customers: “I want to purchase you breakfast.”
Barker, who has been vegan for 17 years, has been a fan of Violife for a while and first showcased its dairy-free cheeses on his Instagram earlier this 12 months. Within the publish, he whipped up a vegan cheese quesadilla utilizing Violife merchandise, and exclaimed, “Rattling, Violife is f*cking superior.”
In 2024, Violife and Barker wish to convey this “superior” expertise to others by The Wiiildy Good Breakfast Membership, which was created to assist customers embrace plant-based dwelling within the new 12 months, when many embark on resolutions that concentrate on well being and wellness.
New 12 months, free bagel
One third of New Yr’s resolutions are targeted on dietary enhancements, and Violife is set to assist these targets with free vegan breakfast bagels by its Wiildy Good Breakfast Membership.
Violife
The initiative entails gifting customers with their first meal of the 12 months: a vegan bagel paired with what Violife calls the world’s tastiest dairy-free cream cheese.
Beginning January 1, lovers of plant-based diets or these curious to strive can go to the Violife Wiiildy Good Breakfast Membership hub to assert their free bagels and dairy-free cream cheese, serving to them embark on or proceed their plant-based journey.
“The New Yr provides the prospect to shift your mindset, reset, and create higher habits,” Olga Osminkina-Jones, Violife’s World President and Chief Progress Officer, mentioned in a press release.
“Within the phrases of Travis Barker ‘our merchandise are f*cking superior’ (excuse my French), which is why we’re inspiring higher habits by providing animal-free bagels and Violife dairy-free Cream Cheese,” Osminkina-Jones mentioned.
“You’ll be able to stick with your plant-based, animal-free resolutions with out compromising on style,” she mentioned.
The Wiiildy Good Breakfast Membership is a complete hub catering to anybody in search of plant-based breakfast choices. It provides directions for snagging the free breakfast—despatched by Instacart—and contains a wealth of New Yr’s decision inspiration, together with further promotions and content material obtainable on Violife’s social media channels all through January.
Travis Barker loves vegan meals
It’s no secret that Barker loves Violife’s vegan cheese. Nevertheless, he’s a giant fan of different vegan corporations, as properly. Collectively along with his spouse Kourtney Kardashian Barker, the 48-year-old drummer is a spokesperson for Daring Meals, which makes life like vegan hen in varied codecs.
Ellen von Unwerth
Barker additionally helped to open Crossroads Kitchen in Los Angeles greater than a decade in the past. The pioneering upscale vegan restaurant is now working in three places, together with contained in the Resorts World resort and on line casino as the primary upscale vegan restaurant on the Las Vegas strip.
Outdoors of the vegan meals world, the musical artist can be the founding father of a CBD-focused model Barker Wellness, which provides a wide range of tinctures and formulation that promote common well-being. As at all times, this model—and every thing Barker does—is vegan.
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Anna Starostinetskaya is the Senior Information Editor at VegNews and is at all times keeping track of all issues vegan in her dwelling metropolis of San Francisco, CA and all over the place else.
