This month, the “Plant Women”—impressed by the influential ‘90s lady group, the Spice Women—have launched into a marketing campaign advocating for a vegan, plant-based strategy to magnificence. This distinctive collaboration entails Chella, a pacesetter in clear magnificence, and the Vegan Ladies Summit (VWS), the premier international group dedicated to fostering a extra compassionate world (VegNews is the official media accomplice for VWS).
Chella
The marketing campaign, which options make-up from Chella’s Pathfinder palette and Caire Skincare, with hair styling by Carl Nuhfer, goals to encourage people to embrace a way of life form to themselves, animals, and the planet.
The “Plant Women” marketing campaign options 5 outstanding girls from numerous skilled backgrounds, together with Dr. Danielle Belardo, Sharon Carpenter, Joanne Molinaro (The Korean Vegan), Chef Priyanka Naik, and Jennifer Stojkovic. Every personifies a personality based mostly on the unique Spice Women (Mel B as “Scary Spice,” Melanie C as “Sporty Spice,” Emma Bunton as “Child Spice,” Geri Halliwell as “Ginger Spice,” and Victoria Beckham as “Posh Spice”). The group formally broke up in 2001.
The initiative highlights every chief’s distinctive contributions of their fields. Dr. Belardo, generally known as “Child Plant,” emphasizes the center well being advantages of a plant-based weight loss plan. Carpenter, “Posh Plant,” brings vegan magnificence to a broad viewers, showcasing its magnificence and accessibility. Molinaro, “Sporty Plant,” shares her journey of vitality and transformation by a vegan weight loss plan. Chef Naik, “Scary Plant,” proves that plant-based consuming will be modern and thrilling with out intimidating components. Lastly, Stojkovic, “Ginger Plant,” represents the spirit of innovation and entrepreneurship inside the vegan trade.
Stojkovic says the concept for the marketing campaign happened to showcase the significance of numerous feminine management.
“[A]s Millennial girls, we couldn’t consider a extra iconic image of lady energy,” Stojkovic stated in a press release. “With this marketing campaign, we’re not simply honoring the inspiration of our childhood, however serving to construct illustration and inclusivity for different younger women rising up in all places to see who they might be in the future.”
Stojkovic is the writer of the 2022 best-selling ebook on girls within the meals trade, The Way forward for Meals Is Feminine.
Chella
Chella’s CEO, Chris Kolodziejski, praised the marketing campaign. “I’m thrilled to accomplice with Vegan Ladies Summit (VWS) and Jennifer Stojkovic to convey consciousness to the ability of fresh, compassionate residing,” he stated. “At Chella, we’ve at all times believed in clear magnificence and sustainability, and 5 years in the past we started transitioning to totally vegan formulation after embracing a plant-based life-style remodeled my well being and saved my life. I’ve been deeply impressed by the VWS mission, and now, collectively, we’re sharing a message of hope with the Plant Women and Pathfinder Palette — it’s time to Plant Up Your Life!”
The Pathfinder Eyeshadow Palette will probably be obtainable for pre-sale on-line beginning April ninth and can formally launch at The Vegan Ladies Summit 2024 in Hollywood this Could—VWS is the world’s largest vegan convention. Wish to be among the many first to try it out? Seize your tickets right here.
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