Developed in collaboration with Dutch well being product start-up CollaVegan and its German manufacturing companion Alphacaps GmbH, this addition to the VeCollal portfolio takes its product functions portfolio past powders, gels and liquids.
With the protein bar market surging to $4.88 billion in 2023 and projected to exceed $7 billion by 2030, the vegan section has emerged because the fastest-growing sector, based on Market Analysis Future’s International Protein Bars Market Overview.
“This marks the primary time a clinically-validated vegan different to animal-derived collagen has been utilized in a purposeful bar,” Tony Van Campen,
founder and CEO of VeCollal, informed NutraIngredients. “This Vegan Excessive Protein Magnificence Bar not solely meets client calls for for taste, indulgence, and purposeful advantages but in addition opens doorways to a brand new period of purposeful meals functions.”
He added that collaborating with trade consultants allowed the workforce to beat challenges in formulating a collagen fortified bar with efficient doses of lively substances, licensed well being claims and an pleasant style and texture.
The product combines 5g of VeCollal—clinically confirmed to cut back wrinkles by 32.9% in eight weeks—alongside pea, sunflower and rice protein to offer 14 g of protein in a sub-200 calorie bar in a white chocolate and raspberry taste.
“By harnessing the ability of complementary plant-based substances and clinically-validated formulations, we’re proud to supply a guilt-free indulgence that not solely satisfies style buds but in addition enhances magnificence from inside,” Van Campen added.
Mimicking human collagen
Launched in collaboration with AminoLabs within the first quarter of 2022 in a powder format, VeCollal—brief for Vegan Collagen Different—has been accessible to be used in capsules, liquids, purposeful meals, powders and face lotions.
The launch responds to rising client consciousness and concern for the environmental impacts of animal merchandise.
“And but there’s no actual vegan or sustainable different for collagen available on the market but,” Van Campen informed NutraIngredients on the time of the launch. “Animals and people naturally make their very own collagen by breaking down dietary protein into amino acids and developing collagen that has a really particular ratio of amino acids. Subsequently, till now, getting these particular amino acids in the best ratios would imply consuming collagen that may solely be present in animal sources.”
He defined that whereas a number of manufacturers have taken a few of these amino acids and combined them with superfoods and known as it vegan collagen, “there’s little or no science behind these merchandise”.
To fill this hole available in the market, Van Campen approached Dr. Josué Vázquez, a well-respected biomaterials specialist who specialises in tissue engineering, precision drugs and information science.
“We requested him how are you going to create collagen from vegan sources, and he knowledgeable us you can also make ‘a biomimetic’ that copies the profile of human collagen as intently as potential,” Van Campen stated. “In truth, bovine and fish collagen are literally not equivalent to human collagen in any respect by way of their amino acid composition, with a few of the obligatory amino acids lacking fully.”
Dr. Vázquez went about defining and mimicking the amino acid profile of human sort 1 collagen and created a formulation with three vitamins recognized to stimulate the physique’s pure collagen manufacturing—ginseng, vitamin C and asiaticoside. Aminolabs’s R&D workforce then constructed on this formulation to develop the ultimate product VeCollal.
