What does ‘wholesome’ foods and drinks appear like in 2024 and past? What ingredient and expertise levers might be pulled develop better-for-you merchandise for the mass market? And is next-gen tech promising personalised vitamin well worth the hype? Discover out at Optimistic Diet 2024.
Over three days and 6 classes, the free-to-attend interactive broadcast sequence will ask how trade can leverage innovation to supply more healthy foods and drinks.
Optimistic Diet will probably be broadcast over three days 12-14 March 2024. Every day the morning session will run from 11am CET to 12:30 CET and the afternoon session from 3pm CET by way of to 4:30pm CET.
Having already introduced our first wave of audio system, we’re thrilled to announce the following, which embody:
- Lauren Woodley, vitamin lead, Nomad Meals
- Nathan Ward, enterprise unit director, Kantar Worldpanel
- Susie Macarthur, COO, Tenacious Labs
- Markus Stripf, co-founder, Spoon Guru
These audio system be a part of our already stellar lineup, together with representatives from Valio, Nestlé, Upfield, Tastewise, Heura Meals, and Organix.
For extra info on the programme, audio system, or to register, go to the Optimistic Diet homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Tendencies in More healthy Meals
‘Unhealthy’ meals are within the highlight, with customers wanting better-for-you alternate options. With these similar shoppers unwilling to compromise on style, meals producers have a problem on their fingers: how can ‘baddies’ finest be eliminated, and helpful substances added, with optimistic vitamin in thoughts?
3pm CET – Plant-Primarily based Below the Microscope
The plant-based market has boomed within the final decade, with projections it would double in worth by 2030. However the current dramatic slowdown suggests the class just isn’t hitting the mark with customers. With well being a significant driver behind selections to cut back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ substances muddying its status? How can producers enhance the dietary credentials of plant-based milk and dairy?
13 March 2024
11am CET – Meals as Medication
Immediately’s shoppers aren’t turning to foods and drinks for power alone. A extra nuanced understanding of the connection between weight loss program and well being is coming to form shopper attitudes to meals. So which substances provide biggest potential in well being and wellness? We ask how the most recent dietary science is informing purposeful meals and beverage developments.
3pm CET – Personalised Diet: Tapping into Knowledge for More healthy Diets
Developments in personalised vitamin – whereby individualised dietary recommendation is obtainable based mostly on genetic, environmental and way of life elements – proceed apace. The market is forecast to develop to over $16bn by 2027. From measuring blood-sugar responses to microbiome variety, how is that this novel sector anticipated to evolve? Can personalisation ever show a boon for the plenty?
14 March
11am CET – Meals for Children
Europe continues to wrestle with excessive ranges of childhood weight problems. However as understanding across the significance of early years vitamin grows, so too does the chance for producers to satisfy calls for for well being and performance. How can trade finest assist carers and infants within the first 1,000 days, and assist set youngsters up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as increasingly more folks comply with restricted diets. Nowadays shoppers aren’t solely turning away from widespread allergens gluten and shellfish, but additionally different extensively used substances from soy to nuts and dairy. As an growing variety of folks get rid of widespread substances from their diets, what alternatives are opening up within the free-from house?
