At the moment’s shoppers will not be turning to foods and drinks for vitality alone. A extra nuanced understanding of the connection between weight loss plan and well being is coming to form shopper attitudes to meals.
So which components supply biggest potential in well being and wellness? At FoodNavigator’s upcoming digital summit Constructive Vitamin 2024, we’ll ask how the most recent dietary science is informing purposeful foods and drinks tendencies.
14 March: Meals as Medication
11am CET Fireplace chat
Linking purposeful components and well being claims to AI
As curiosity in purposeful meals builds, producers wish to be forward of the curve. However is typical analysis nonetheless the perfect device now we have to determine up-and-coming tendencies? In Israel, Tastewise is as a substitute betting on AI-powered algorithms to do the work for us. Be part of CEO and co-founder Alon Chen as he outlines what’s scorching and what’s not in purposeful meals and well being claims, and the more and more necessary function of AI in creating better-for-you merchandise.
Speaker: Alon Chen, CEO and co-founder, Tastewise
11:20am Panel dialogue
Practical meals & drink: The components promising well being and wellness
From prebiotics to CBD, nootropics and collagen, new components are popping up on foods and drinks labels. Well being-conscious shoppers are driving the purposeful meals pattern, however with ‘wellness’ that means various things to completely different folks, the area is changing into crowded. We minimize by means of the noise to ask what shoppers need from purposeful foods and drinks, and the way these want states can greatest be met.
Audio system:
- Susie Macarthur, COO, Tenacious Labs
- Kerensa Broersen, senior venture supervisor, meals digestion and analytics, NIZO Meals Analysis
- Amy Moring, CEO and co-founder, Hunter & Collect
- Steven Van Middelem, founder, FHIRST Residing Soda
Constructive Vitamin: Wholesome Innovation for the Mass Market 12-14 March
Over three days and 6 periods, the interactive broadcast collection will ask how business can leverage innovation to supply more healthy foods and drinks.
Meals and beverage producers are beneath extra strain than ever to ship nutritious meals for the mass market. On the similar time, the idea of ‘wholesome’ is altering. The place as soon as consumers have been laser centered on low fats, salt and sugar, as we speak’s shopper need that and extra.
Which better-for-you tendencies are resonating most with shoppers? And the way can producers greatest align this new way forward for wellness to mainstream classes, from snacking to drinks and comfort meals?
Constructive Vitamin can be broadcast over three days 12-14 March 2024. Every day the morning session will begin at 11am CET and the afternoon session from 3pm CET.
For extra info on the programme, audio system, or to register, go to the Constructive Vitamin homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Developments in More healthy Meals
‘Unhealthy’ meals are within the highlight, with consumers wanting better-for-you options. With these similar shoppers unwilling to compromise on style, meals producers have a problem on their fingers: how can ‘baddies’ greatest be eliminated, and helpful components added, with optimistic diet in thoughts?
3pm CET – Plant-Primarily based Underneath the Microscope
The plant-based market has boomed within the final decade, with projections it should double in worth by 2030. However the current dramatic slowdown suggests the class isn’t hitting the mark with consumers. With well being a serious driver behind selections to scale back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ components muddying its popularity? How can producers enhance the dietary credentials of plant-based milk and dairy?
13 March 2024
11am CET – Meals as Medication
At the moment’s shoppers will not be turning to foods and drinks for vitality alone. A extra nuanced understanding of the connection between weight loss plan and well being is coming to form shopper attitudes to meals. So which components supply biggest potential in well being and wellness? We ask how the most recent dietary science is informing purposeful meals and beverage tendencies.
3pm CET – Personalised Vitamin: Tapping into Information for More healthy Diets
Developments in personalised diet – whereby individualised dietary recommendation is obtainable based mostly on genetic, environmental and life-style components – proceed apace. The market is forecast to develop to over $16bn by 2027. From measuring blood sugar responses to microbiome range, how is that this novel sector anticipated to evolve? Can personalisation ever show a boon for the plenty?
14 March
11am CET – Meals for Youngsters
Europe continues to battle with excessive ranges of childhood weight problems. However as understanding across the significance of early years diet grows, so too does the chance for producers to fulfill calls for for well being and performance. How can business greatest help carers and infants within the first 1,000 days, and assist set youngsters up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as increasingly folks comply with restricted diets. As of late shoppers will not be solely turning away from frequent allergens gluten and shellfish, but additionally different extensively used components from soy to nuts and dairy. As an rising variety of folks remove well-liked components from their diets, what alternatives are opening up within the free-from area?
