Ice cream large Ben and Jerry’s is unveiling a brand new non-dairy taste made with oat milk: Strawberry Cheezecake. The dairy-free model of the fan-favorite taste and a new oat milk base have been a very long time coming, in accordance with the ice cream label’s taste gurus.
The Vermont ice cream makers first launched a dairy-based strawberry cheesecake taste in 2004 below a distinct title: Major Berry Graham, a contest winner throughout that election 12 months. In 2005, Ben & Jerry’s formally renamed the flavour Strawberry Cheesecake, and it has held on to a spot in its prime 10 ice cream flavors ever since.
Ben & Jerry’s
Now, in 2024, as the recognition of oat milk is on the rise—it’s a main time for Ben & Jerry’s to introduce a brand new evolution to its cheesecake taste made particularly with its new oat milk base in thoughts.
Ben & Jerry’s vegan Strawberry Cheezecake
Ben & Jerry’s enterprise into non-dairy ice cream started in 2016, with a mission to create plant-based alternate options that don’t compromise on the standard and playful spirit of its dairy-based ice cream flavors.
From almond milk to sunflower butter, Ben & Jerry’s has explored quite a lot of plant-based bases all through the years. Nonetheless, in 2024, the corporate is transitioning its 19 vegan flavors to an oat milk base to maintain its non-dairy flavors inclusive of these with nut allergic reactions.
Ben & Jerry’s
This oat base, identified for its creamy texture, has been pivotal within the improvement of the brand new Non-Dairy Strawberry Cheezecake taste, which options strawberries and thick graham cracker swirls and mimics the tart and candy taste of cheesecake.
“Reaching the distinct cheesecake taste was a problem with our earlier almond milk or sunflower butter bases,” Colleen Rossell, Ben & Jerry’s Taste Guru, tells VegNews.
“The oat base’s creamy texture lets the cheesecake taste shine, capturing the important tanginess and creamy texture,” Rossell says. “We even in contrast it with our dairy Strawberry Cheesecake pint to make sure the vegan model delivered the identical pleasant expertise.”
Total, the creation of the Non-Dairy Strawberry Cheezecake taste concerned in depth analysis and style testing. “Our crew tasted quite a few cheesecakes, each dairy and vegan, to excellent the flavour profile,” she says. “It was important to copy the distinctive cheesecake expertise in a non-dairy format.”
Perfecting oat milk ice cream
Ben & Jerry’s dedication to sustainability and social accountability has been a cornerstone of its model id. Through the years, Ben & Jerry’s has collaborated with varied personalities and causes to create distinctive flavors that resonate with these values.
One in every of its largest non-dairy collaborations was with social justice activist Colin Kaepernick, who labored with Ben & Jerry’s on the Change the Whirled taste. Launched at the start of 2020, this vegan taste—which helps Kaepernick’s anti-racism nonprofit Know Your Rights Camp—and was made with a caramel sunflower butter base then loaded with fudge chips, graham cracker swirls, and chocolate cookie swirls.
Ben & Jerry’s
In 2022, Ben & Jerry’s celebrated Ava DuVarney, the highest-grossing Black lady director in American field workplace historical past, along with her personal taste. The Lights! Caramel! Motion! directed by Ava DuVarney was developed carefully with the director, who insisted that an almond milk model of the pint be made out there alongside the dairy model.
This 12 months, Ben & Jerry’s is introducing a number of dairy-based pints which are all about indulgence with the decadent add-ins and chunks the corporate is understood for. And Ben & Jerry’s shouldn’t be slowing down in its pursuit of thrilling, indulgent flavors within the non-dairy realm, too.
“We’re excited in regards to the potential of the oat base to create indulgent flavors that includes our signature chunks and swirls,” Rossell says. “This new base permits us to innovate whereas letting our high-quality components shine.”
The introduction of the Non-Dairy Strawberry Cheezecake taste follows the profitable reformulation of fan favorites comparable to Chocolate Fudge Brownie and Chocolate Chip Cookie Dough into oat milk-based variations.
In 2024 and past, Ben & Jerry’s will proceed to construct its oat milk portfolio to create a extra inclusive, environmentally pleasant firm.
Ben & Jerry’s
“We examined 70 completely different formulation to ship the most effective non-dairy recipe,” Rossell says. “Oat milk’s recognition and our dedication to innovation drive us to increase our choices, catering to a variety of dietary preferences and people looking for new flavors.”
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Anna Starostinetskaya is the Senior Information Editor at VegNews and is at all times keeping track of all issues vegan in her house metropolis of San Francisco, CA and in every single place else.
