Demand for no and low alcohol beer on the grocery store this yr has grown by greater than 20%, whereas gross sales of no/low wine rose by almost 15% and demand for alternate options to spirits grew by almost 10%.
However the grocery store additionally highlights yr spherical demand. For instance, demand for no/low drinks within the first three weeks of June this yr (a heatwave) was 25% greater than the primary three weeks of Dry January.
What’s driving the shift? Tesco says consumers have new-found confidence within the class: usually due to word-of-mouth suggestions from household and pals.
There’s additionally extra alternative, with Tesco stocking low and no merchandise in their very own fixture to make it simpler for consumers to browse the class.
And that’s all accompanied by the overarching curiosity in well being and moderation.
Tesco no and low alcohol wine purchaser Joe Olding mentioned: “Primarily based on the massive demand all year long we’re anticipating this festive season to not solely be greater than Dry January simply gone, however to be the largest Christmas ever for no and low drinks.
“A couple of years in the past no and low alcohol drinks may need been a consideration to have available for particular events however, as our newest gross sales information, reveals they’ve change into mainstream and at the moment are widespread all yr spherical.
“We’ve additionally made it simpler than ever for purchasers to search out no and low alcohol drinks as all of them sit alongside every in the identical aisle.”
Among the many main manufacturers driving the no and low growth for Tesco within the beer class are high unbiased alcohol-free beer model Fortunate Saint, the US’ Athletic Brewing and Diageo’s Guinness 0%.
In spirits, Gordon’s 0% Alcohol Free Gin (Diageo) and London-headquartered The Clear Co model are leaders; whereas within the wine class it is Nozeco (GCF Group), Not Responsible (Australian Classic) and Kylie 0% Glowing Rosé.
In actual fact, Kylie Minogue’s 0% Glowing Rose – which launched in Tesco final yr – has change into the UK’s high promoting premium no alcohol wine (Nielsen Complete Protection EPOS 12 weeks ending 4 Nov 2023). A million bottles have been offered throughout all UK retailers.
Different manufacturers stocked in Tesco embrace Heineken 0%, Erdinger Alkoholfrei Wheat Beer, Thatchers Zero Somerset Cider, Brooklyn Brewery’s Particular Results, and Brewdog Punk AF.