Snoop Dogg has continued to high the favored music charts all through the a long time (cue “Drop It Like It’s Sizzling,” “California Ladies,” and mainly each different collaboration on his résumé), however intermixed together with his music is one other sort of partnership: vegan meals ambassador. The ‘90s rap icon (whose actual identify is Calvin Cordozar Broadus Jr.) has served because the face of a number of Past Meat campaigns, greedy the eye of parents who wouldn’t in any other case give a Past Burger an opportunity.
Snoop Dogg & Past Meat
Past Meat has the backing of many celebrities (together with Kim Kardashian), however arguably, probably the most dedicated of its A-list followers is Snoop Dogg. The rapper is a long-standing fan and has actively labored with Past Meat for greater than 4 years.
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In 2018, for instance, he carried out on the Environmental Media Affiliation Gala towards the backdrop of the Past Meat emblem. Then in 2019, he served up plant-based Carl’s Jr. Past Star burgers, made with Past Burgers, at a pre-Grammys social gathering. In the identical yr, he helped the favored vegan model rejoice its IPO by selling the Past Meat truck, which was handing out free Past Burgers.
Snoop Dogg’s relationship with the model continues to be going robust (extra on that under). However it’s not the one plant-based model he has labored with. He’s additionally teamed up with plant-based manufacturers, like Excellent Meals, to advertise extra plant-based selections.
So, is Snoop Dogg vegan?
Snoop Dogg isn’t vegan (but). However that stated, his promotion of vegan-friendly choices is pushing followers and customers within the plant-based path.
Listed below are seven Snoop stunts to encourage even essentially the most cussed of meat eaters that plant-based fare is the best way to go.
1
Getting the household on board
Many vegans have realized the onerous manner that attempt as they might, they only can’t get their quick household or closest associates to present vegan a attempt. Generally, an individual has to listen to it from an out of doors supply … or you must get a bit sneaky. Snoop confessed that he fooled his household by sneaking Past Meat merchandise into their meals. He knew that after they tried them with out bias, they’d notice how meaty plant-based merchandise can actually be. It’s no shock—Snoop was proper.
Past Meat
2 Creating the Tailgate Dogg
To kick off the 2021 NFL season, Snoop teamed up with Los Angeles Chargers’ Derwin James to hand out over 600 free Past Meat burgers and sausages at a pop-up in LA. The 2 had been allowed to design their very own meals vans and handhelds. Snoop’s Tailgate Dogg was a totally vegan sandwich that includes Past Sausage, Past Meat chili, non-dairy cheese, and crispy onions on an artisan split-top bun. James went with a double-patty Smashburger fused along with vegan cheese and spicy barbecue sauce held between two burger buns. Whereas Snoop gained’t be serving his signature sausage any longer, the meals vans continued to pop up at Los Angeles-area highschool soccer video games to shock gamers and followers with some complimentary and engaging vegan eats.
3 Serving (vegan) meals to frontline staff
Throughout the peak of the coronavirus pandemic in 2020, Snoop chipped into Past Meat’s Feed a Million+ marketing campaign. The purpose was to feed over one million frontline staff in 30 days with Past Meat burgers. In April of that very same yr, the rapper donated a colossal variety of vegan meaty handholds to Martin Luther King Jr. Hospital in Los Angeles.
Excellent Meals
4 Inspiring school youngsters
Past Meat isn’t the one vegan firm Snoop has a stake in. The entertainer has additionally teamed up with Excellent Meals—a plant-based pork rind and chip firm with vital superstar backing. In June 2020, Snoop dropped right into a Zoom class filled with Loyola Marymount College advertising and marketing college students who had been tasked with the undertaking of developing with campaigns to promote these vegan snacks. Snoop appeared to guage the shows and choose a winner. The profitable group was granted the chance to work with Snoop and Excellent Meals CEO Invoice Glasser to show their pitches into public advertising and marketing campaigns, with income benefiting the important staff of the pandemic.
5 Stunning Dunkin’ clients
Think about strolling into your native Dunkin’ to order your Medium Common once you look as much as see Snoop Dogg on the register. The superstar labored at a single Dunkin’ location in November 2019 to deliver buzz to the chain’s new Past Sausage Sandwich. Whereas not vegan (it incorporates animal-based egg and cheese), any pleasure round a plant-based choice is a step ahead in our minds.
Past Meat
6 Supporting vegan companies
It’s apparent Snoop likes to take management on the register, however he has additionally been noticed supporting impartial and Black-owned burger spots throughout the nation. In 2021, he raved about Vurger Guyz—a vegan meals truck in Los Angeles serving up basic Smashburgers. He additionally was an early supporter of Slutty Vegan. The scandalously named restaurant has constructed a vegan empire spanning throughout Alabama, Georgia, New York Metropolis, and Texas—however when Snoop visited in 2019, it was simply an extremely common meals truck in Atlanta.
7 Selling adoption
Positive, take this with a grain of salt as one may argue that Snoop’s Pet Bowl XVII look was financially motivated, however we select to allot him the advantage of the doubt. The entertainer joined the legendary Martha Stewart to host the annual Pet Bowl in 2020. The televised occasion runs concurrently with the Tremendous Bowl to characteristic adoptable pups from animal shelters. Given the recognition of sure purebreds similar to Frenchies and Labradoodles, America may all stand to listen to “undertake, don’t store” extra typically.
For extra vegan superstar information, learn:
Tanya Flink is a Digital Editor at VegNews in addition to a author and runner dwelling in Orange County, CA.
