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SIN Brooklyn Studio Tour — Virginia Sin Interview


We’re celebrating exceptional ladies within the worlds of meals and design all through Girls Are Superb Month (aka Girls’s Historical past Month, Food52-style). Is there a girl we must be profiling? Tell us.


Virginia Sin, the founder and inventive director of Brooklyn-based ceramics and residential items model, SIN, has lengthy been a part of the Food52 neighborhood. We’ve been fortunate to hold her stunning, considerate work in our Store for over a decade, and anxiously await her new designs every season.

Just lately, we visited Virginia at her new, expanded Brooklyn studio to be taught extra about her profession, SIN’s evolution, and her love for Martha Stewart.


Is creating one thing you take pleasure in or is it one thing that you must do?

Virginia Sin: I really feel like they don’t should be mutually unique. When pivoting between enterprise choices and inventive choices, I believe there’s positively a stability and an artwork kind to juggling all of it.

When did you notice that is what you wished to do?

I believe that entrepreneurship has been part of me since I used to be a small baby. Earlier than Sin, I labored in promoting for 12 years. However, on my first day on the job, I used to be sitting in a cubicle all day and it crushed my soul. Then later—after years of constructing manufacturers—I spotted I wished to construct a model of my very own. I simply knew that that is what I wanted to do.

What a part of your work are you most happy with?

With the ability to develop a brilliant ownable, visible language—being a product that somebody seems at and acknowledges as a SIN design has all the time been one thing that I labored actually laborious in the direction of.

How does being a girl affect your work?

I’ve all the time been actually passionate and dedicated to creating positive thatI could be a actually sturdy chief and that I’m capable of lead by instance. And it’s tremendous essential to me to empower my workforce and make them really feel like they’re not solely valued, however simply so extremely expert and gifted—and that they will do no matter it’s that they wish to obtain.

Who’s essentially the most inspiring girl in your trade?

I all the time take into consideration Martha Stewart. She’s reinvented herself, continues to be so related and simply so resilient. So, yeah, I believe she’s a great one.



Have another questions for Virginia? Tell us within the feedback beneath!
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