The free-to-attend webinar on reformulation – hosted by FoodNavigator’s sister publication Bakery&Snacks – is tapping among the finest minds the sector has to supply to discover what reformulation means to the meals business as a complete, however extra particularly, for the bakery and snacks sectors, and for the patron.
Too many individuals right now are consuming giant quantities of meals excessive in fats, sugars and sodium, which causes eight million untimely deaths globally yearly, based on the World Well being Group.
This has triggered policymakers and governments to ramp up motion to make the meals atmosphere more healthy – putting the onus on the shoulders of the meals business to assist customers eat well.
So, what’s reformulation?
In easy phrases, it’s the method of altering the processing or composition of a product to enhance its dietary profile.
It normally takes place via gradual, unobtrusive adjustments to recipes to, for instance, take away, allergens, regulate elements, or to cut back ‘dangerous’ vitamins resembling salt, saturates and sugar.
Nevertheless, it’s a course of that requires extra than simply eliminating or swapping out an ingredient and poses many technical challenges for producers. One of many greatest challenges, too, is the comparatively poor understanding of change behaviour for the great and in the long run.
However with policymakers and governments ramping up the stress, and a rising physique of customers more and more demanding more healthy choices on the grocery store cabinets, it’s an idea no producer can afford to disregard.
However actually, what’s all of the fuss and what are the challenges that include it?
For 60+ intensive minutes, individuals will probably be aware of the huge reserves of insights from our count on panellists, together with:
- Laura Wilson, head of Public Well being Vitamin, Meals Requirements Scotland (FSS)
- Katy Askew, MD, IFIS Publishing
- Mike Hughes, head of Analysis & Perception, FMCG Gurus
- Stella Kim, meals developer, Naturebox / HUNGRY
Laura explores the significance of reformulation, the impression the motion is having on producers (each large and small) and the way the Scottish authorities is stepping as much as assist them tacking the challenges that include it.
Market analysis knowledgeable Mike investigates the 2 polarising attitudes that buyers reveal, particularly their growing demand for guilt-free snacks whereas nonetheless feeding their need for moments of escapism and indulgence.
Katy will get to grip with the scientific advances and rising physique of analysis which might be supporting reformulation efforts; particularly the info that present the sensory properties of analysis which might be the very best precedence for meals scientists.
Stella’s expertise with the subscription-based wholesome snacks supplier – which was lately acquired by the Jay-Z-backed mega meals catering and supply platform Hungry – gives perception into each the DTC and B2B buyer segments.
Moderated by Bakery&Snacks’ editor Gill Hyslop, among the matters to be explored embody:
- Does reformulation imply indulgence goes out the window?
- Customers wish to more healthy meals, but they don’t essentially need this stuff to style more healthy: much less sugary, salty or wealthy. Do you suppose the understanding of reformulation differs between business and customers?
- Does the reformulation idea additionally cowl fortification?
- What are rising as the subsequent technology better-for-you merchandise?
- How can bakery and snack producers seize the alternatives created by this motion and get a good greater share of the market?
On this upcoming webinar, Bakery&Snacks will delve into these challenges and way more.
That is one to not be missed and take locations on Thursday, 28 September 2022 at 3:00 BST/4pm CET/9am CT. In the event you can’t make the reside occasion, register anyway. The webinar will probably be made out there to registrants after the printed date as an on-demand presentation.
Register right here for this free occasion, which is sponsored by Cargill, Corbion, Kerry and Wherefour.