PremieRpet, Brazil‘s leading super-premium pet food brand committed to animal health and well-being, is proud to serve as a Diamond Sponsor of the 2025 Jaguar Parade in Belém. The open-air exhibition, held during the United Nations Climate Change Conference (COP30) — the world’s most important gathering of global leaders on environmental issues — transforms Belém into a city-wide gallery with 52 colorful jaguar sculptures, spotlighting wildlife conservation and the Amazon’s biodiversity.
By displaying the sculptures during COP30, the parade sends a powerful message directly to key decision-makers, strengthening support for jaguar conservation throughout Brazil and beyond.
This year’s Jaguar Parade features 42 sculptures painted live in Belém by local artists, including Indigenous and riverside community members. The artworks celebrate the rich cultural and environmental diversity of the Amazon.
The exhibition also includes select sculptures from previous events held in São Paulo, Rio de Janeiro, Belo Horizonte, Florianópolis and in international cities such as New York, Cali and Paris, where the Jaguar Parade was part of the 2024 Olympic Games.
According to curator Vania Leal, who also curated the Bienal das Amazônias, no other COP30 project has engaged as many local artists.
As a Diamond Sponsor, PremieRpet’s logo is prominently featured on the plaques of all sculptures and across the Jaguar Parade’s social media channels. In addition, the company holds exclusive sponsorship of two sculptures, showcasing its commitment to environmental awareness alongside local artists and cultural initiatives.
“Supporting jaguar conservation reflects our deep respect for Brazil’s wildlife and ecosystems,” said Fernando Maluf, executive vice president of PremieRpet. “Through partnerships with initiatives like Onçafari and the Jaguar Parade, we’re helping preserve an iconic species while promoting awareness of the critical role jaguars play in maintaining thriving forests and wetlands. These efforts reinforce our commitment to protecting the environment and strengthening the relationship between people, pets and nature.”
After the exhibition concludes on November 30, the sculptures will be auctioned, with proceeds benefiting organizations focused on jaguar conservation, including Onçafari, Panthera, Ampara Silvestre and Instituto Peabiru.
PremieRpet was the first company to produce super premium pet food in Brazil and pioneered the concept of indoor and breed-specific formulas. The company developed Natoo for U.S. pet parents seeking natural, high-quality nutrition. Crafted at the company’s own LEED Gold-certified, 100% solar-powered facility in Brazil, Natoo products are made with ethically sourced ingredients and held to the highest safety and quality standards.
(Photos courtesy PremieRpet/Artery)
