Paul McCartney, the legendary musician and co-founder of Meat-Free Monday, has a particular shock in retailer for his followers. McCartney lately introduced a singular alternative for one fortunate fan and a good friend to hitch him on the ultimate present of his Obtained Again Tour in Rio de Janeiro, Brazil.
Followers from world wide are probably eagerly awaiting the possibility to be part of this once-in-a-lifetime expertise. However that is no odd giveaway—it’s a fundraising initiative to assist Meat-Free Monday, a trigger near McCartney’s coronary heart.
“I’m heading again on tour with a really particular announcement only for you,” McCartney says on the marketing campaign web page. “I’m including one fan and a good friend to my VIP visitor checklist on the ultimate present of my Obtained Again Tour in Rio De Janeiro, Brazil. I’ll set you up with VIP tickets, entry to the soundcheck, and to the meet-and-greet. It’s going to be nice.”
Paul McCartney
The fortunate winners is not going to solely get to witness McCartney’s remaining present of the yr in Rio de Janeiro but in addition get pleasure from unique perks like soundcheck entry, a merchandise bundle, roundtrip flights for 2, and three nights of luxurious lodge lodging.
Nevertheless, essentially the most vital facet of this giveaway is the chance to make a distinction.
Whilst you can enter the draw with out making a donation, you even have the choice to donate $10 or extra, with all proceeds going to assist Meat-Free Monday.
The sweepstakes closes on December 3 and the winner can be drawn on December 4.
What’s Meat-Free Monday?
Launched by McCartney and his daughters Mary and Stella in 2009, Meat-Free Monday goals to encourage folks to undertake a greener and more healthy strategy to consuming.
Lots of the world’s main well being organizations now encourage a discount within the quantity of meat folks eat. The US Academy of Diet and Dietetics states that “appropriately deliberate vegetarian, together with vegan, diets are healthful, nutritionally sufficient, and will present well being advantages for the prevention and remedy of sure ailments.”
Adobe
A research carried out by Oxford College’s division of public well being discovered that consuming meat not more than 3 times per week may forestall 31,000 deaths from coronary heart illness, 9,000 deaths from most cancers and 5,000 deaths from stroke.
And in terms of the setting, consuming plant-based meals may cut back greenhouse fuel emissions. The Meals and Agriculture Group of the United Nations estimates that livestock manufacturing is answerable for 14.5 p.c of world greenhouse fuel emissions, whereas different organizations have estimated it could possibly be as a lot as 51 p.c.
“Many people really feel helpless within the face of environmental challenges, and it may be laborious to type by means of all the recommendation and discover what we are able to do to assist make a cleaner and extra sustainable world,” McCartney mentioned. “One designated meat-free day is a simple change that everybody could make.”
Since its launch, Meat Free Monday has developed from a household initiative into a world motion. Hundreds of individuals have embraced the thought, making it a weekly second to mirror on their decisions and contribute to a sustainable future.
The McCartneys promote animal-free life-style
Along with Meat-Free Monday, the McCartney household makes use of their particular person voices to talk out about the advantages of a meatless life-style. Final yr, Paul McCartney penned a letter to Starbucks CEO Kevin Johnson asking him to lastly drop the vegan milk surcharge earlier than he retired. The letter was in assist of a marketing campaign to finish the vegan milk surcharge at Starbucks organized by Folks for the Moral Therapy of Animals (PETA).
“It lately got here to my consideration that Starbucks within the USA has an additional cost for plant-based milks versus cow’s milk,” McCartney wrote within the letter. “I have to say this stunned me as I perceive that in different international locations like [the] UK and India, there is identical cost for each kinds of milk and I want to politely request that you just take into account this coverage additionally in Starbucks USA.”
Meals Community
For her half, McCartney’s daughter Mary McCartney creates vegan meals to entice folks to attempt meat-free dishes. McCartney has shared her cooking ideas and meat-free recipes because the host for the Discovery+ and Meals Community cooking present Mary McCartney Serves It Up. And final yr, she appeared on the Right this moment present to share a number of of her favourite vegan entertaining recipes for the vacations.
And his different daughter, Stella McCartney shares messages about animal-free choices by means of her eponymous trend model. Notably, she has partnered with main labels and retailers comparable to Adidas and Bloomingdale’s to create vegan variations of iconic merchandise to indicate that animal supplies are mandatory.
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Nicole Axworthy is the Information Editor at VegNews and creator of the cookbook DIY Vegan.
