Our professional audio system are prepared, and the digital stage is about. After a lot anticipation, we’re thrilled to convey you Optimistic Vitamin 2024: Wholesome Innovation for the Mass Market.
Over three days and 6 periods, the free-to-attend interactive broadcast collection will ask how business can leverage innovation to supply more healthy food and drinks.
Audio system embrace: Nestlé, Valio, Upfield, Nomad Meals, Campden BRI, Organix, Wageningen Meals and Biobased Analysis, Kantar, Surreal Cereal, Tastewise, Heura Meals and Swansea College and plenty of extra.
Meals and beverage producers are underneath extra strain than ever to ship nutritious meals for the mass market. On the identical time, the idea of ‘wholesome’ is altering. The place as soon as customers have been laser centered on low fats, salt and sugar, in the present day’s shoppers need that and extra.
Which better-for-you traits are resonating most with shoppers? And the way can producers finest align this new way forward for wellness to mainstream classes, from snacking to drinks and comfort meals?
Optimistic Vitamin shall be broadcast over three days 12-14 March 2024. Every day the morning session will run from 11am CET to 12:30 CET and the afternoon session from 3pm CET by way of to 4:30pm CET.
For extra data on the programme, audio system, or to register free of charge, go to the Optimistic Vitamin homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Traits in More healthy Meals
‘Unhealthy’ meals are within the highlight, with customers wanting better-for-you options. With these identical shoppers unwilling to compromise on style, meals producers have a problem on their fingers: how can ‘baddies’ finest be eliminated, and useful substances added, with optimistic vitamin in thoughts?
3pm CET – Plant-Based mostly Beneath the Microscope
The plant-based market has boomed within the final decade, with projections it can double in worth by 2030. However the latest dramatic slowdown suggests the class just isn’t hitting the mark with customers. With well being a serious driver behind choices to scale back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ substances muddying its repute? How can producers enhance the dietary credentials of plant-based milk and dairy?
14 March 2024
11am CET – Meals for Children
Europe continues to battle with excessive ranges of childhood weight problems. However as understanding across the significance of early years vitamin grows, so too does the chance for producers to fulfill calls for for well being and performance. How can business finest assist carers and infants within the first 1,000 days, and assist set youngsters up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as increasingly individuals comply with restricted diets. Lately shoppers are usually not solely turning away from widespread allergens gluten and shellfish, but in addition different broadly used substances from soy to nuts and dairy. As an rising variety of individuals remove common substances from their diets, what alternatives are opening up within the free-from house?
