Meati Meals has rapidly change into a number one disruptor within the different protein sector since making its retail debut earlier this 12 months with its line of mushroom-based cutlets and steaks. It earned assist from MLB Corridor of Famer Derek Jeter, chef Tom Colicchio, TV character Rachael Ray, and the co-founders of Sweetgreen, Nicolas Jammet and Jonathan Neman.
Meati
Now, it’s including two extra traders from the sports activities world with NBA All-Star Chris Paul and Olympic gold medal gymnast Aly Raisman becoming a member of the workforce.
Paul is famend for his 19-year NBA profession and standing as a two-time Olympic gold medalist. He emphasizes the alignment of values in his funding choices. “After I select to put money into an organization, I take a look at every part from the standard of the merchandise to how our values align,” he mentioned in a press release. “Meati and I share an understanding that constructing one thing nice includes being keen to place within the work. We additionally agree that vitamin has to style good and be good for you. That is an thrilling time to speculate and make an actual influence with Meati, an organization dedicated to entire meals vitamin that tastes superb.”
Chris Paul
Paul’s funding in Meati Meals is constant along with his dedication to a plant-based life-style, pushed by his give attention to sustaining peak efficiency. A best-selling writer and founding father of The Chris Paul Household Basis, Paul’s funding portfolio contains plant-based corporations Past Meat and Depraved Kitchen.
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Raisman, recognized for her management because the two-time workforce captain of the US ladies’s gymnastics groups and her advocacy within the sexual abuse prevention motion, highlights the significance of vitamin in total wellness.
“Maintaining a healthy diet has been an enormous focus and precedence for me,” Raisman mentioned. “Over time, I’ve realized how a lot better I really feel, mentally and bodily, after I eat entire meals. After I was launched to Meati Meals, I used to be so impressed with their MushroomRoot, how nutritious their merchandise are, and the way few components they use. I’m so excited to be a Meati investor and accomplice, and I stay up for supporting and sharing their mission.”
Scott Tassani, president and COO of Meati Meals, expressed enthusiasm in regards to the athletes’ involvement. “World-class athletes like Chris and Aly selecting to put money into our firm reinforces that we’re introducing a strong, new whole-food staple worthy of fueling everybody, together with these most discriminating about what they eat,” he mentioned. “After an thrilling 2023, we’re getting ready for a good larger 2024, and the insights Aly and Chris need to share will probably be invaluable as we proceed to scale.”
Since its retail launch in early 2023, Meati Meals has expanded its presence to greater than 3,000 shops nationwide, together with Tremendous Goal and Albertsons. The corporate plans to double its retailer rely by the primary quarter of 2024, and it will likely be including 4 new merchandise, together with Crispy Bites and Spicy Crispy Cutlet, by mid-year.
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