Vegan cheese model Violife is ready to make a flavorful debut as an occasion sponsor on the extremely anticipated Meals Community New York Metropolis Wine & Meals Pageant this weekend. The pageant, recognized for its culinary extravagance, will see Violife becoming a member of forces with acclaimed Chef Mike Puma of NYC’s Gotham Burger Social Membership to showcase the scrumptious prospects of dairy-free cheese in a customized plant-based burger.
The Meals Community New York Metropolis Wine & Meals Pageant is famend for its charitable mission, with 100% of the pageant’s internet proceeds devoted to supporting New Yorkers dealing with extreme sickness. Over the previous 16 years, the pageant has raised greater than $14.8 million for its charitable causes.
One of many pageant’s standout occasions is the Blue Moon Burger Bash, introduced by Pat LaFrieda Meats and hosted by the beloved celeb chef Rachael Ray. This 12 months, the pageant is taking a daring step in the direction of the plant-based revolution with the introduction of the Powered by Vegetation Award, sponsored by Violife.
NYC Wine & Meals Pageant
This award goals to shine a highlight on plant-based options to conventional meat patties. “The Powered by Vegetation Award was impressed by the rising pattern of plant-based and dairy-free consuming and our perception within the significance of encouraging cooks and customers alike to discover the scrumptious prospects of dairy-free delicacies and plant-based meals,” Rachel Waynberg, Senior Advertising and marketing Supervisor of Foodservice for Violife, tells VegNews.
The brand new Powered by Vegetation Award
To qualify for the Powered by Vegetation Award, burger entries should include a minimal of 25 % plant-based or different protein within the patty, they usually should be topped or paired with a plant-based or dairy-free condiment, sauce, or cheese.
“The award solely requires 25 % plant-based protein to permit cooks the flexibleness to showcase the flexibility and taste of our plant-based merchandise whereas nonetheless incorporating different parts into their creations, fostering creativity, and making certain a variety of scrumptious plant-powered burgers for consideration,” Waynberg explains.
This new addition to the pageant lineup is anticipated to encourage culinary creativity amongst cooks and spotlight the rising pattern in the direction of plant-based eating. “We all know that pivoting to a plant-based or dairy-free weight-reduction plan can really feel like an enormous change for some customers. What higher approach to spotlight find out how to make constructive, incremental adjustments in your weight-reduction plan than characteristic a plant-based cheese on one in every of America’s favourite meals,” Waynberg provides.
NYC Wine & Meals Pageant
For his half, Chef Mike Puma is making a customized plant-based model of his award-winning Gotham Smash Burger that was impressed by an Oklahoma fried onion burger.
“Parts of any nice burger must be easy, however utilizing high quality substances. For this burger, we are going to use plant-based beef, sliced onions, and naturally, our favourite, scrumptious melty cheese from Violife—all served on a toasted vegan bun,” Puma tells VegNews.
Violife promotes the advantages of vegan cheese
Based in Thessalonica, Greece, Violife’s merchandise have been loved by individuals all over the world for the reason that Nineties. The model was born out of a want to get pleasure from cheese throughout the 100 days of fasting noticed below the Greek Orthodox calendar, which prohibits dairy product consumption.
Through the years, the model has discovered many distinctive methods to get its vegan cheese in entrance of customers. Final month, Violife partnered with Blink-182 drummer Travis Barker to indicate his greater than 8 million Instagram followers find out how to make a vegan cheese quesadilla utilizing Violife shredded vegan cheese.
After cooking the quesadilla with all of the fillings, Barker takes a chunk. “Rattling, Violife is f*cking superior,” he exclaims.
Violife
In April, the model tapped James Beard Award-winning cooks to develop distinctive culinary experiences utilizing its dairy-free merchandise. These cooks crafted progressive recipes that includes Violife’s signature vegan cheeses, butters, and lotions which had been added to their respective restaurant menus.
By way of this partnership, Violife goals to offer customers with an enhanced culinary expertise by bringing collectively the creativity and experience of those cooks with its dairy-free merchandise.
“As a pacesetter in plant-based and dairy-free cheese, with a formidable roster of pizza-focused cheeses, in addition to a rising secure of different cheeses and merchandise resembling dairy-free spreads and cream, it’s our mission to proceed elevating consciousness for plant-based consuming throughout the foodservice and retail sectors, offering cooks and customers with extra choices when eating out or in,” Waynberg mentioned on the time.
Prime Chef Canada
This partnership adopted one other collaboration that challenged prime cooks to work with Violife’s merchandise. Final 12 months, Prime Chef Canada aired a vegan feast-themed episode wherein opponents used plant-based merchandise from Violife and margarine model Becel—each owned by mum or dad firm Upfield.
The successful chef, Montreal-based chef Camilo Lapointe-Nascimento, impressed judges with a cucumber granita with white chocolate ganache, white chocolate crumble, and grilled cucumber made with Violife Authentic Creamy cream cheese.
For the most recent vegan information, learn:
Nicole Axworthy is the Information Editor at VegNews and writer of the cookbook DIY Vegan.
