Danone-owned model Silk is beginning 2024 off with a problem it hopes will assist breakfast lovers persist with their plant-based resolutions. And the vegan milk model’s new Really feel Planty Good Problem comes with loads of star energy and prizes.
This marketing campaign brings collectively a stellar lineup of personalities, together with Peloton’s health guru Robin Arzón, actress Vanessa Hudgens, NFL star Saquon Barkley, and social media sensation Barbara “Babs” Costello.
“I’ve been vegan for over 10 years and I all the time begin my day with a smoothie, so becoming a member of in on the Really feel Planty Good Problem was a no brainer,” Arzón tells VegNews.
Robin Arzon’s plant-powered breakfast
As a New York Occasions bestselling creator and a revered determine within the health neighborhood, Arzón’s journey from a company lawyer to a worldwide health chief is fueled by her decade-long dedication to a vegan way of life.
Robin Arzón
Similar to her accessible exercises with Peloton, this partnership with Silk offers Arzón one other strategy to carry her health and wellness philosophy proper to her followers.
“You all know that I put on many hats and gained’t be put in anyone field,” Arzón says. “I need to widen the aperture of what it means to gentle fires in all the things I do, and Silk makes it handy to prioritize diet and arrange my day for fulfillment even when it’s filled with exercises, instructing, content material shoots, conferences, occasions, and being a guardian.”
Silk
For the marketing campaign, Arzón created the “Imply Inexperienced Matcha Machine,” a mix of Silk Almondmilk, almond butter, matcha, frozen mango, spinach, hemp seeds, flaxseeds, and an unusual smoothie ingredient: cauliflower. For optimum texture, she shares that the cauliflower must be steamed and frozen earlier than mixing.
Making the vegan smoothie is an effective begin towards protecting your plant-based resolutions however Arzón says that creating different digestible objectives is vital.
“Discovering the self-discipline to stay to your objectives shouldn’t be simple, however it’s a must to get comfy with being uncomfortable,” Arzón says. “Getting particular and intentional with smaller objectives you’ll be able to deal with is rather more approachable than beginning out with a laundry checklist that’s overwhelming and unsustainable.”
Given her fascinating life journey, Arzón’s function within the marketing campaign is pivotal, in accordance with Leora Kelley, Director of Silk Plant-Primarily based Drinks.
“Robin Arzón evokes so many individuals each day along with her health routine—and since she’s been vegan for greater than ten years, we knew she could be an ideal companion to indicate problem individuals simply how simple it’s to include plant-based options into their on a regular basis lives,” Kelley tells VegNews.
Movie star smoothies embrace plant-based milk
Along with the Imply Inexperienced Matcha Machine, the marketing campaign options distinctive smoothie recipes from its different celeb individuals. Hudgens presents her “Beige Not Boring” smoothie, Barkley shares his “Tofu Landing” mix, and Costello introduces her “Crimson Berry Crisp” smoothie.
“A strong morning routine is so vital, however I often must do breakfast on the highway,” Hudgens mentioned in a press release. That’s why I’m excited to companion with Silk to share my little smoothie secret. Beginning the day with a plant-based, nutrient-packed breakfast helps me really feel my greatest, and I hope it could possibly assist others too.” Like Arzón, Hudgens’ smoothie, made with maple syrup and peanut butter, contains sudden substances like chickpeas.
Silk
These creations had been all developed to focus on the broad enchantment and flexibility of Silk’s choices, which embody a wide range of almond, oat, cashew, coconut, and soy milks, together with creamers and yogurts.
“Each new 12 months, folks need to make modifications to stay a more healthy life,” Leora Kelley, Director of Silk Plant-Primarily based Drinks, tells VegNews.
“Many shoppers need to do the suitable factor for his or her our bodies, however don’t know the place to start—in actual fact, solely 25 p.c of individuals discover it simple to include nutritious meals into their day by day routine,” Kelley says.
To incentivize this healthful shift, those that be part of the problem for seven days and register their participation on Silk’s web site have the chance to win thrilling prizes, together with the grand prize of free breakfast for all times and extra rewards of free breakfast for a 12 months for six different individuals.
“At Silk, we consider within the energy of vegetation,” Kelley says. “Whether or not you’ve been vegan for years now or are newer to the world of plant-based, our purpose is to indicate everybody how selecting plant-based merchandise for breakfast will help to set them up for the remainder of their day, which is why we created the Silk Really feel Planty Good Problem.”
Celebrities get behind vegan breakfast
Along with the celebrities taking part in Silk’s newest marketing campaign, the beginning of the 12 months has introduced different thrilling partnerships selling free breakfast choices. Amongst them is the collaboration between Travis Barker, the enduring drummer of Blink-182, and dairy-free cheese model Violife.
Collectively, they launched the Wiiildy Good Breakfast Membership, an initiative providing shoppers complimentary vegan bagels accompanied by Violife’s dairy-free cream cheese.
This supply is a strategic a part of their broader purpose to encourage the adoption of plant-based diets, notably aligning with New 12 months’s resolutions that always deal with well being and wellness.
Violife
By way of the Wiiildy Good Breakfast Membership, Barker—who has been vegan for 17 years—seeks to share this enthusiasm for plant-based consuming.
Mixed, the Silk and Violife campaigns carry celeb energy to plant-based breakfasts with the mission of serving to shoppers persist with plant-based resolutions far previous Veganuary—the month-long problem to go vegan in January.
And new figures present that 80 p.c of Veganuary individuals diminished their consumption of animal merchandise after the marketing campaign whereas 28 p.c selected to remain vegan indefinitely.
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Anna Starostinetskaya is the Senior Information Editor at VegNews and is all the time maintaining a tally of all issues vegan in her dwelling metropolis of San Francisco, CA and all over the place else.
