The occasion featured a diffusion of KIND’s newest merchandise, along with a tour of its check kitchen, the place attendees noticed firsthand how the corporate develops recipes.
“We’re actually excited to share and proceed to inform the story for KIND of bringing nourishment to the world. It’s not nearly well being or style, it’s the mixture of these two, so I believe all of those improvements actually lean into [that] and ship nourishment,” Emily Strobel, VP, development platforms and innovation, KIND, instructed FoodNavigator-USA.
New launch snack launches embody fruit-forward and savory flavors
The snack maker additionally launched two line extensions inside its core nut bars, Seeds, Nuts and Fruits, which Strobel described as “path combine in a bar.”
KIND’s Seeds, Fruits and Nuts can be found in Strawberry Sunflower Seed, Darkish Chocolate Raspberry Pumpkin and Orange Cranberry Pumpkin Seed. For its Savory line, KIND was pushed by customers’ want for extra savory flavors and created three new variations together with Rosemary Nuts and Sea Salt, Roasted Nuts and Jalapeno and Paprika Nuts and Mesquite Smoked Sea Salt.
Fusing collectively snacking and treating, KIND additionally launched its Smooth Baked Squares in Salted Caramel Almond Flour Blondie, made with its signature 14 or extra almonds in a grounded format.
Since KIND launched its granola enterprise in 2011, Strobel stated the corporate has seen ongoing development within the class, prompting to broaden its portfolio with the upcoming breakfast-friendly Banana Peanut Butter Clusters with Darkish Chocolate Chunks in Could. Every 11-ounce bag accommodates 10 grams of protein, 9 grams of fiber and 5 tremendous grains, together with oats, millet, buckwheat, amaranth and quinoa.
At the moment, the bars can be found in restricted distribution in Kroger and Entire Meals, and shall be on cabinets nationwide by this summer time.
College-friendly kids’s line blends ingredient transparency, indulgence, efficiency
The 2 new oat bar launches, Blueberry Muffin and Chocolate Chip, include 5 grams of protein. The revamped kids’s line, which is focused to Gen Alpha (these born between 2010-2024), incorporates a school-friendly label for the primary time that calls out “no tree nuts, no peanuts and gluten-free,” offering dad and mom with allergen-free and 100% entire grain snacks, and an indulgent deal with for [children], Strobel defined.
In line with in depth shopper testing, KIND reported that 90% of youngsters surveyed stated they’d eat the oat bars once more, notably as kids wish to have enjoyable with flavors and textures throughout snack time, which is a “comparatively ungoverned time,” Strobel famous.
“We noticed an actual alternative even supposing children’ snacking is huge and rising and definitely with bars, there was nonetheless an unmet want as a result of somebody is at all times compromising … So we expect we’ve got actually cracked one thing right here with a bar that has an excellent dietary profile that folks can really feel actually good about … [and not] have to fret about a few of these components of concern in worlds the place you’ve gotten completely different restrictions on allergens,” Strobel elaborated.
Transitioning to Non-GMO Challenge Verified throughout all product traces
Whereas most of KIND’s flagship merchandise are Non-GMO Challenge Verified, the corporate plans to transition to the certification for all of its merchandise.
Moreover, the corporate is ramping up its certifications round “all of our chocolate and cocoa” with Rainforest Alliance and bee-friendly certifications “given our commitments round regenerative agriculture,” Strobel stated.
