Elements provider Ingredion and Israeli meals tech start-up Higher Juice have introduced plans to collaborate. The transfer, which is able to see Ingredion market Higher Juice’s expertise from Q2 this 12 months, will ‘open doorways’ to meals and beverage firms looking for sugar discount options.
“This vital partnership is actually thrilling,” commented Yarom, including that it ‘dovetails completely’ with the startup’s enlargement plans. From Ingredion’s perspective, the partnership will add a ‘utterly new dimension’ to its sugar discount options.
“This expertise additionally supplies producers with extra choices to efficiently scale back sugar with out compromising on nice style or vitamin.”
How does Higher Juice expertise work?
Higher Juice was based in 2018 with the goal of decreasing the quantity of sugar in fruit juice, whereas additionally rising dietary fibre content material. The expertise is based on an enzymatic course of based mostly on non-GMO organisms that live shows easy sugars to fibres and non-digestible pure sugars.
The continual circulation sugar discount course of is environmentally pleasant and clear label, based on the start-up. It additionally maintains the total flavour, physique, and naturally occurring nutritional vitamins and vitamins of the fruit, whereas enabling sugar discount by as much as 30-80%.
Because it stands, Higher Juice’s expertise works in pure fruit juices (together with berry fruit juice) in addition to fruit-based compositions similar to purées, however the firm hopes to increase into different classes.
“This alliance will speed up our go-to-market journey,” mentioned Eran Blachinksy, co-founder and co-CEO of Higher Juice. Ingredion can be providing capital assist by way of its enterprise funding arm, which Blachinsky mentioned will permit the start-up to increase its expertise to different liquids with pure sources of sugar, similar to milk, beer, and wine.
The tie-up follows Higher Juice’s partnership with GEA Group, whereby the 2 events established a pilot facility at GEA’s innovation centre in Ahaus, Germany.
Higher Juice ‘primed for commercialisation’
Lately, Higher Juice has demonstrated its full proof of idea in collaboration with juice producers in Asia and the US, and says it has efficiently superior to business scale within the US. The corporate additionally advised the Ingredion tie-up aligns nicely with its technique to ‘penetrate the North American market’.
However different geographies are additionally on Higher Juice’s radar and the collaboration with Ingredion ‘actually’ contains Europe, Yarom instructed this publication.
“Higher Juice has initiated the distribution of its expertise within the US and Asia because the preliminary section of its advertising and marketing penetration, aligning with the continued regulatory developments.
“Whereas Higher Juice has performed preliminary trials with European firms, the concentrated business efforts on product placement are deliberate for 2024, coinciding with the development of regulatory steps within the area.”
Total, the Ingredion collaboration presents a mutually useful alternative for each firms, defined the co-founder and co-CEO.
“For Ingredion, it gives the prospect to ship a complete sugar discount resolution to its prospects globally, whereas benefiting Higher Juice by increasing the attain of its non-GMO expertise by Ingredion’s company community.
“It’s a win-win scenario that leverages every firm’s strengths for a broader market affect.”
