The plant-based market has boomed within the final decade, with projections it would double in worth by 2030. However the current dramatic slowdown suggests the class just isn’t hitting the mark with buyers.
With well being a significant driver behind choices to cut back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ elements muddying its repute? How can producers enhance the dietary credentials of plant-based milk and dairy?
At FoodNavigator’s upcoming free-to-attend digital summit Optimistic Vitamin 2024, we’re placing plant-based below the microscope to search out out.
Optimistic Vitamin: Wholesome Innovation for the Mass Market 12-14 March
Over three days and 6 periods, the interactive broadcast sequence will ask how business can leverage innovation to provide more healthy foods and drinks.
Meals and beverage producers are below extra stress than ever to ship nutritious meals for the mass market. On the similar time, the idea of ‘wholesome’ is altering. The place as soon as buyers have been laser targeted on low fats, salt and sugar, in the present day’s shopper desires that and extra.
Which better-for-you traits are resonating most with shoppers? And the way can producers greatest align this new way forward for wellness to mainstream classes, from snacking to drinks and comfort meals?
Optimistic Vitamin will probably be broadcast over three days 12-14 March 2024. Every day the morning session will run from 11am CET to 12:30 CET and the afternoon session from 3pm CET by way of to 4:30pm CET.
Audio system embrace representatives from Nestlé, Tastewise, Organix, NIZO Meals Analysis, Nourish3d, and Wageningen Meals & Biobased Analysis.
On 12 March at 3pm CET, we’ll take deep dive into the plant-based class, masking options to meat, seafood, and dairy.
Audio system embrace representatives from plant-based spreads and cheese maker Upfield, dairy options model Impolite Well being, plant-based meat producer Heura, 3D-printed various seafood innovator Revo Meals, and elements provider DSM-Firmenich.
The session will embrace a reside panel: Higher-for-you options to meat & dairy
Overconsumption of meat and dairy has been linked to coronary heart illness and diabetes danger, making substitutes made out of vegetation a sexy various. However from a diet perspective, plant-based meat and dairy merchandise battle to supply like-for-like replacements, and the sector is going through elevated criticism for its overprocessed formulations. How can innovators faucet into diet to rebuild their better-for-you picture?
For extra info on the programme, audio system, or to register, go to the Optimistic Vitamin homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Traits in More healthy Meals
‘Unhealthy’ meals are within the highlight, with buyers wanting better-for-you options. With these similar shoppers unwilling to compromise on style, meals producers have a problem on their arms: how can ‘baddies’ greatest be eliminated, and useful elements added, with optimistic diet in thoughts?
3pm CET – Plant-Based mostly Below the Microscope
The plant-based market has boomed within the final decade, with projections it would double in worth by 2030. However the re-cent dramatic slowdown suggests the class just isn’t hitting the mark with buyers. With well being a significant driver be-hind choices to cut back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ elements muddying its repute? How can producers enhance the dietary credentials of plant-based milk and dairy?
13 March 2024
11am CET – Meals as Medication
Immediately’s shoppers should not turning to foods and drinks for vitality alone. A extra nuanced understanding of the rela-tionship between food regimen and well being is coming to form shopper attitudes to meals. So which elements provide great-est potential in well being and wellness? We ask how the newest dietary science is informing useful meals and beverage traits.
3pm CET – Personalised Vitamin: Tapping into Information for More healthy Diets
Developments in personalised diet – whereby individualised dietary recommendation is obtainable primarily based on genetic, environmental and way of life components – proceed apace. The market is forecast to develop to over $16bn by 2027. From measuring blood-sugar responses to microbiome variety, how is that this novel sector anticipated to evolve? Can personalisation ever show a boon for the lots?
14 March
11am CET – Meals for Youngsters
Europe continues to battle with excessive ranges of childhood weight problems. However as understanding across the significance of early years diet grows, so too does the chance for producers to satisfy calls for for well being and performance. How can business greatest help carers and infants within the first 1,000 days, and assist set youngsters up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as increasingly individuals observe restricted diets. Today shoppers should not solely turning away from frequent allergens gluten and shellfish, but additionally different broadly used elements from soy to nuts and dairy. As an rising variety of individuals eradicate well-liked elements from their diets, what alternatives are opening up within the free-from house?
