In line with Tetra Pak’s Index 2023, based mostly on analysis performed by market analysis agency IPSOS which surveyed shoppers in ten nations (Brazil, China, Germany, India, Kenya, South Africa, South Korea, Spain, the UK and the USA), shoppers space adapting the best way they eat n order to be extra sustainable. Tetra Pak calls these shoppers ‘climatarians’.
70% of those shoppers acknowledged their perception that wholesome merchandise shouldn’t hurt the atmosphere, whereas 54% stated that they’re prepared to take accountability for serving to the planet by means of their very own weight loss plan.
In addition to general sustainability, shoppers are additionally involved about extra particular points. For instance, 38% of respondents stated that meals waste was a significant concern.
Shoppers additionally offered a largely constructive view on the power of know-how to steer they manner in making meals consumption extra sustainable, with 62% saying it might assist obtain a extra sustainable future. However, some shoppers have been sceptical concerning the potential freshness of meals created utilizing technological improvements, speculating that it could possibly be extra processed than conventional meals.
Alongside sustainability, well being can be turning into a higher consider client selections. Over 70% of respondents search for wholesome merchandise over comfort. Moreover, the cost-of-living disaster doesn’t seem to have dampened shoppers’ enthusiasm for well being. Actually, whereas 60% of respondents stated rising costs will restrict entry to wholesome meals, solely 17% say they’d sacrifice food and drinks merchandise with well being advantages when it got here to creating financial cutbacks.
Well being and sustainability have been seen by some respondents as synonymous. 50% consider that if a meals or drink shouldn’t be wholesome for the person, it isn’t sustainable for the planet. Moreover, 67% of respondents consider that environmental points have an effect on their well being.
“The findings of this yr’s Index are reflective of the path now we have taken in the previous couple of years, to decarbonise the meals trade and make meals programs extra resilient and sustainable,” stated Adolfo Orive, President and CEO of Tetra Pak.
“In lots of components of the world, individuals depend on merchandise resembling milk and juices for his or her each day diet, so it’s crucial to optimise their worth chain with improvements in sourcing, packaging, processing and distribution, which is the place now we have been enjoying an energetic position along with our prospects and suppliers.
“As well as, contemplating that the world will want 60% extra meals by 2050, we’re complementing these efforts by means of applied sciences that may assist discover new sources of diet – starting from new plant-based sources to different proteins produced with biomass and precision fermentation. Each these areas are crucial to contribute in direction of meals system sustainability.”
He additionally acknowledged the huge potential of advances in meals tech. “This space is growing fairly quickly, and it’s troublesome to foretell when and to what extent it should succeed; however it is just by means of continued efforts and leveraging collaboration to discover each potential alternative, that we’ll discover options to the present meals system challenges.”
