Based on Tetra Pak’s Index 2023, based mostly on analysis performed by market analysis agency IPSOS which surveyed customers in ten international locations (Brazil, China, Germany, India, Kenya, South Africa, South Korea, Spain, the UK and the USA), customers space adapting the best way they eat as a way to be extra sustainable. Tetra Pak calls these customers ‘climatarians’.
70% of those customers said their perception that wholesome merchandise shouldn’t hurt the atmosphere, whereas 54% mentioned that they’re prepared to take accountability for serving to the planet by their very own eating regimen.
In addition to total sustainability, customers are additionally involved about extra particular points. For instance, 38% of respondents mentioned that meals waste was a serious concern.
Customers additionally introduced a largely constructive view on the flexibility of know-how to guide they method in making meals consumption extra sustainable, with 62% saying it may assist obtain a extra sustainable future. However, some customers have been skeptical in regards to the potential freshness of meals created utilizing technological improvements, speculating that it may very well be extra processed than conventional meals.
Alongside sustainability, well being can be changing into a larger consider client selections. Over 70% of respondents search for wholesome merchandise over comfort. Moreover, the cost-of-living disaster doesn’t seem to have dampened customers’ enthusiasm for well being. The truth is, whereas 60% of respondents mentioned rising costs will restrict entry to wholesome meals, solely 17% say they’d sacrifice food and drinks merchandise with well being advantages when it got here to creating financial cutbacks.
Well being and sustainability have been seen by some respondents as synonymous. 50% imagine that if a meals or drink is just not wholesome for the person, it isn’t sustainable for the planet. Moreover, 67% of respondents imagine that environmental points have an effect on their well being.
“The findings of this yr’s Index are reflective of the path we’ve got taken in the previous few years, to decarbonise the meals trade and make meals programs extra resilient and sustainable,” mentioned Adolfo Orive, President and CEO of Tetra Pak.
“In lots of elements of the world, individuals depend on merchandise reminiscent of milk and juices for his or her day by day vitamin, so it’s vital to optimise their worth chain with improvements in sourcing, packaging, processing and distribution, which is the place we’ve got been enjoying an lively position along with our clients and suppliers.
“As well as, contemplating that the world will want 60% extra meals by 2050, we’re complementing these efforts by applied sciences that may assist discover new sources of vitamin – starting from new plant-based sources to various proteins produced with biomass and precision fermentation. Each these areas are vital to contribute in the direction of meals system sustainability.”
He additionally acknowledged the huge potential of advances in meals tech. “This space is growing fairly quickly, and it’s tough to foretell when and to what extent it would succeed; however it is just by continued efforts and leveraging collaboration to discover each potential alternative, that we are going to discover options to the present meals system challenges.”
