In terms of chocolate, America’s favourite selection is milk. It’s unsurprising; milk chocolate is creamy, it’s melt-in-the-mouth, and, let’s be sincere, it’s fairly addictive. Nevertheless it doesn’t should be made with cow’s milk. The dairy-free milk chocolate market is rising, and in Europe, one of the crucial in style leaders of the business pack is Vego. However is it potential to pay money for this cult-favorite sweet model within the US? Spoiler alert: sure. Right here’s what it’s good to know.
What’s Vego?
Vego vegan chocolate was first developed in Berlin, Germany at a vegan fast-food restaurant known as Vego Foodworld. Based by Jan Niklas Schmidt, the primary bar from the model—the unique Vego Entire Hazelnut Chocolate Bar—aimed to fill a niche out there for a creamy, milky, nutty chocolate bar with out dairy. And it was, certainly, a giant success.
At this time, Vego Foodworld is closed, however Vego, the chocolate model, has a number of vegan merchandise, all of that are Honest Commerce Licensed. It has develop into one of the crucial sought-after manufacturers in Europe’s dairy-free sweet market, and it has even gained a number of awards for its vegan chocolate. These embrace the 2019 Viva! Award for Excellence & Innovation within the Greatest Vegan Confectionary Product class.
Why is Vego so in style?
It’s exhausting to overstate how beloved Vego is throughout Europe’s dairy-free inhabitants. Now, the vegan chocolate class is increasing (the worldwide market is ready to hit a worth of $2 billion by 2032, in response to Allied Market Analysis), however Vego was among the many first to offer plant-based shoppers that nostalgic, addictive style of creamy, nutty, milky chocolate, and it stays exhausting to beat on style and texture (you must strive it to imagine it).
It’s the standard of the product that has helped Vego dominate the vegan chocolate market in Europe, however there’s additionally little question that its development has additionally been helped by its birthplace, Berlin.
The German capital is taken into account a hub for vegan meals and activism. Actually, it competes with London for the unofficial title of “Vegan Capital of Europe.” Additional proof of that truth is that, while you enter Berlin into vegan-friendly restaurant finder Completely happy Cow, it comes up with 1,000 outcomes.
Germany, normally, can also be embracing vegan meals choices. Regardless of the nation’s meaty status, analysis printed earlier this 12 months discovered that half of German shoppers are actually flexitarian, and the vegan inhabitants sits at round 1.5 million. In April, additional analysis discovered that dairy consumption within the nation had hit a low level, leaving the market open for different dairy merchandise to surge in reputation. Actually, in August, one other research steered that Germany has the very best market potential in Europe for plant-based dairy merchandise.
Is Vego accessible within the US?
In 2020, to the delight of American vegan chocolate lovers, Vego’s iconic chocolate made the leap throughout the Atlantic to the US. Frederick Export was the primary unique importer of the model’s chocolate merchandise. “What different chocolate bar has individuals lugging complete suitcases full-back from Europe? There’s actually no substitute and the demand and style show it,” the corporate’s director of US gross sales instructed VegNews again in 2020.
Now, in response to the Vego web site, the model’s chocolate merchandise can be found in additional than 500 shops within the US, together with Pure Grocers, Lazy Acres Pure Market, Lassens, and Mom’s Market. It notes that each month, round 100 further shops are added to its provider checklist.
Your information to Vego’s vegan chocolate bars
Anybody who loves creamy, nutty chocolate is certain to take pleasure in Vego’s sweet. If that sounds such as you, you could find extra on the model’s merchandise beneath.
Vego
1 Vego Entire Hazelnut Chocolate Bar
The unique Vego bar options chunky, creamy chocolate with complete hazelnut items. And to be sincere, it tastes simply pretty much as good, if not higher, than standard milk chocolate bars. Actually, in a single style take a look at, one reviewer for BBC Good Meals wrote of this bar: “Earlier than we started our vegan chocolate style take a look at, by no means did we think about we’d discover one which tasted, not solely pretty much as good as conventional chocolate, however one we’d truly favor to a milk chocolate bar. We went again for seconds (and thirds) of this deliciously ‘creamy’ bar crammed with complete hazelnuts.”
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Vego
2 Vego Unfold
Nutella followers, hear us out. There’s a vegan unfold that may give you that very same creamy, nutty, deliciously indulgent expertise with out the animal elements (yep, there’s some sneaky skimmed milk powder within the Nutella recipe), and it’s this one from Vego. It’s scrumptious on toast, donuts, pancakes, waffles … the checklist goes on.
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Vego
3 Vegolino
Is there something extra indulgent than praline? These melt-in-your-mouth Vegolino Praline candies will depart you wanting extra with each chew. They’re an amazing vacation or birthday reward for the vegan in your life, or you could possibly simply preserve all of them to your self. We’re not judging.
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Vego
4 Vego Darkish Nuts & Berries Chocolate Bar
In case you’re not a milk chocolate individual, Vego has one thing for you, too. This darkish chocolate possibility from the model nonetheless has a touch of hazelnut, because of the addition of creamy hazelnut paste, however that is balanced out superbly with the candy raspberry and cranberry items within the recipe. It’s one other one you gained’t one to share.
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Vego
5 Vego Almond Bliss White Chocolate Bar
White chocolate is just not completely for many who eat animal merchandise. More and more, extra vegan choices are hitting the market on this class, and this Almond Bliss bar from Vego is among the many finest within the bunch. It options creamy almond paste, cocoa butter, and crunchy roasted almond bits, too.
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Vego
6 Vego Rice Crisp
The most recent providing from Vego, the Rice Crisp bar is made with its signature hazelnut vegan chocolate and options roasted rice crisp items for that addictive crunchy mouthfeel. It’s form of paying homage to a Nestle Crunch bar, so if that was your childhood favourite, it’s good to get your fingers on Vego’s model.
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For extra on vegan sweet, learn:
Charlotte is a author and editor based mostly in sunny Southsea on England’s southern coast.
Right here at VegNews, we reside and breathe the vegan life-style, and solely suggest merchandise we really feel make our lives wonderful. Often, articles could embrace purchasing hyperlinks the place we would earn a small fee. On no account does this impact the editorial integrity of VegNews.
