Kormotech, ranked among the top 55 global and 20 European pet food producers, continues to grow its presence in Romania, a key export market for the company. The brand has recently launched in two new chains at once: Fressnapf — a pet supplies retailer, and Hornbach — a home, construction, and garden hypermarket chain.
This brings the total number of chains carrying Kormotech brands in Romania to 11.
Fressnapf operates in 15 European countries and has over 30 stores in Romania. All of these stores now offer wet and dry diets from the Optimeal brand — super-premium food for cats and dogs, Club 4 Paws — premium food, and Delickcious — the wet treat brand. These are the first Fressnapf stores in Europe to feature Kormotech products. This partnership will help the company connect with responsible pet owners who take a thoughtful approach to their pets’ nutrition.
Hornbach is one of Europe’s largest DIY chains, operating in nine countries. Currently, Hornbach has 11 stores in Romania and plans to open six more in the coming years. From now on, all its physical stores, as well as its online store, will offer wet diets from the My Love brand and Delickcious treats. Kormotech is considering expanding its product range further.
The launch in Fressnapf and Hornbach in Romania was carried out in partnership with Servicii Publice S.A., one of Romania’s leading importers of veterinary products with over 30 years of local distribution experience.
“For us, it is important to work with manufacturers who understand the needs of Romanian consumers and maintain a sensible balance between quality and affordable pricing,” says Sorina Radu, Head of the Pet Food Division at Servicii Publice S.A. “We began our collaboration with Kormotech because their products combine these qualities. We see long-term potential in this partnership. The agreements with Fressnapf and Hornbach are a positive signal for future growth”.
In 2024, Kormotech sold 5.5 thousand tons of cat and dog food in Romania, totaling nearly $10 million. Throughout 2025, the company systematically expanded its presence in Romania. The company entered the specialized pet store chains Zoocenter and Zoomania, both operated by pet shop retailer Profipet, which operates in Romania and Bulgaria. Last year, Kormotech brands also became available in 60 stores and online through Animax, the largest pet retail chain in Romania with over 100 outlets nationwide. Animax is part of Pet Network International, which brings together five pet retail brands across Southeast European countries.
The company’s products are also available on the online supermarket Sezamo, part of the European Rohlik Group, which operates in the Czech Republic, Hungary, Austria, and Germany, as well as on eMAG, one of the largest marketplaces in Eastern Europe, which serves not only in Romania but also in Bulgaria and Hungary.
“Romania is a key market for us in Central and Eastern Europe, so we deliberately invest in a wide presence across various retail formats,” says Yuri Bykoriz, Kormotech’s Managing Director for Central and Eastern Europe. “Combining international and local chains, as well as offline and online channels, allows us to be closer to Romanian pet owners and lay the foundation for sustainable long-term growth in the local market”.
In Romania, Kormotech brands are also represented in grocery chains DCNeu Cash & Carry and Profi, in specialized pet stores group Maxi Pet, and in the DIY retail chain Dedeman.
Kormotech emphasizes that the pet food market in Romania is one of the most promising in Central and Eastern Europe. According to the company, demand is undergoing a qualitative transformation: consumers have a better understanding of how nutrition affects animal health and, as a result, have higher expectations for the composition of pet food products across all price segments. At the same time, the snack and complementary product category is growing rapidly, particularly in the modern trade channel. This is why Romania became one of the first markets where Kormotech launched its premium-plus brand, Delickcious. Its products are now available in pet stores as well as on the eMAG online platform.
The online channel plays a key role in Kormotech’s growth strategy in Romania. The company observes that pet food sales through e-commerce in the country are growing faster than in traditional retail formats, especially in large cities where consumers increasingly prefer online shopping due to time constraints.
Expanding the presence of its brands in national and international chains aligns with Kormotech’s strategy of systematic growth in the local market and is also part of its efforts to achieve the ambitious goal of entering the top three in the Romanian market by 2028.
