All of us love pizza. In reality, it seems that Individuals like it a lot that pizza chains boast wait instances rivaling airport strains, and a whopping 13 % of Individuals bask in pizza every day.
However it’s not often vegan pizza that they bask in, which is why vegan cheese model Daiya Meals has provide you with a scheme—the pizza pyramid scheme—that the model believes is the golden ticket to engaging individuals to include plant-based pizzas into their every day routines.
Conventional pyramid schemes usually evoke cringe-worthy recollections of “Hey girlie” direct messages, however when executed ethically, this peer-to-peer recruitment technique might be remarkably efficient.
With its pizza pyramid scheme, Daiya hopes to capitalize on the belief individuals place of their family and friends when exploring new experiences, crafting a singular marketing campaign that encourages customers, even when they aren’t vegan themselves, to relish their plant-based pizzas.
Daiya Meals
“We all know that folks adore pizza at dwelling. Nevertheless, introducing people to plant-based meals generally is a problem, primarily attributable to style skepticism. A loyal meat and dairy eater might by no means contemplate including plant-based choices to their weight loss plan,” Melanie Domer, Chief Advertising Officer of Daiya, stated in a press release.
“That’s what we goal to alter. Pyramid schemes have historically been used to introduce individuals to new merchandise. So, why not make that product plant-based pizza?,” Domer explains.
Influencing vegan pizza
Influential figures on the earth of meals, comedy, and recipe creation, Joseph Calcavecchia (@the_roamingfoodie), Joey Dardano (@joeydardano), and Cari Garcia (@fatgirlhedonist), are kicking off the recruitment course of by every enlisting three associates into the scheme.
This trio, in flip, will recruit their very own three associates, and the scrumptious cycle continues till everybody enjoys a Daiya frozen vegan pizza within the consolation of their properties.
Daiya Meals
Throughout social media platforms, these influencers will launch their very own pyramid schemes and begin the recruitment course of. Followers of those influencers can electronic mail into the scheme to begin their very own pyramids as properly.
Daiya says there aren’t any queues or ready intervals—simply contact Daiya and obtain coupons for 2 free pizzas, together with a singular recruitment code to convey three of your nearest and dearest into the scheme.
Making vegan pizza a vacation
Daiya understands that America’s affinity for pizza is aware of no bounds, with a staggering three billion pizzas bought yearly. So beloved is that this dish that it has its very personal devoted vacation, sparking fervent debates over whether or not pineapple belongs on pizza and if skinny crust is greatest.
“We’ve designed our Daiya Pizza Pyramid Scheme to make the expertise of making an attempt scrumptious plant-based meals simpler and extra gratifying than ever,” Domer stated.
“By counting on peer-to-peer suggestions, we provide pizza lovers a risk-free option to style our pizza, even when they aren’t solely plant-based themselves. We’re assured they’ll like it,” Domer provides.
Daiya’s Pizza Pyramid Scheme presents customers the prospect to pattern quite a lot of plant-based and gluten-free pizzas, together with Meatless Pepperoni, Cheeze Lover’s, Hearth-Roasted Greens, Supreme, and BBQ Plant-based Chick’n Model flavors.
The Daiya Pizza Pyramid Scheme will stay in impact till the slices run out.
A vegan cheese pioneer
Based in 2008, Daiya was the primary model to current the world with a dairy-free cheese that melted identical to its animal counterpart. Daiya’s vegan cheese choices started with blocks, shreds, slices, sticks, cream cheese model spreads, and cheese sauces.
Since then, the model has explored varied improvements, together with reformulating its vegan cheese to incorporate chickpeas and oats and increasing into cheese-forward meals like boxed mac and cheese, frozen pizza, and frozen vegan cheesecake.
Daiya Meals
Final yr, the Canadian model launched a new-to-market four-cheese mix in two varieties (Italian and Mexican) which included Asiago and Asadero cheeses that had been distinctive to the dairy-free cheese business, together with a Feta Model Block, Grilling Cheeze Blocks, flatbreads in three flavors, and a brand new Cheddar Jalapeño taste of its mac and cheese.
This month, the model added to its lineup with the launch of dairy-free crumbles in goat and feta varieties.
Daiya can also be working to enhance its vegan cheese additional by allocating a considerable monetary funding in direction of exploring pure fermentation strategies.
Daiya Meals
The corporate’s engineers have silently been fine-tuning the method at a specialised fermentation lab positioned inside Daiya’s expansive 400,000-square-foot facility in British Columbia. Using modern expertise and conventional cheesemaking practices, Daiya is crafting progressive vegan cheeses that customers will expertise within the close to future.
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Nicole Axworthy is the Information Editor at VegNews and writer of the cookbook DIY Vegan.
