The Champagne Home, which is positioned in Damery, close to Epernay, France – and backed by actor and activist Leonardo DiCaprio – has already set out its ambitions to grow to be the primary local weather optimistic Home by 2030 and internet optimistic by 2050.
When glass furnaces change manufacturing from one shade to a different, a specific amount between manufacturing runs doesn’t match chromatic requirements and is normally rejected. The standard of the glass, nonetheless, is unaffected.
It’s this a part of the manufacturing run that Telmont will embrace to create its ‘193,000 shades of inexperienced’ set of bottles per 12 months: embracing slightly than avoiding the totally different shade shades.
Decreasing glass emissions
Glass packaging represents one of many main sources of carbon emissions within the business. For Telmont, glass used for bottles represents round 24% of whole emissions.
The Home has been working with European glass packaging firm Verallia to deliver the transition glass bottles to market.
Ludovic du Plessis, President of Maison Telmont, stated the initiative exhibits how sustainability needs to be thought of as a chance, not a limitation – even relating to branding and advertising.
“For us, sustainability shouldn’t be a restrict or a constraint, however a floor for creativity and innovation. Each shade of inexperienced is an emblem of our dedication to the atmosphere,” he stated. “We’re not simply altering the colour of our bottles, we’re making an attempt to remodel the wine business, one shade at a time.”
The Home follows the precept that ‘the wine shall be good if the Earth is gorgeous’.
Thus, after incomes its first AB (natural agriculture) certification in 2017 for a part of its parcels and following the acquisition of a majority stake by the Rémy Cointreau group, Telmont launched a program in 2021 referred to as ‘Within the identify of Mom Nature’.
The goal is to supply a really high-quality champagne whereas decreasing as a lot as doable its environmental footprint.
The Home is within the strategy of changing to natural viticulture for 100% of its property and the parcels of its winegrower companions, in addition to preserving biodiversity and decreasing its carbon footprint.
The Champagne Home has already eradicated superfluous present containers from its product line-up. It has additionally moved away from its clear glass bottles, which didn’t include recycled content material.
And final 12 months it introduced it had created the lightest champagne bottle ever: making a bottle that weighs 800g (28.2oz), which is 35g (1.2oz) lighter than normal Champagne bottles.
The Home additionally has fully stopped air freight.
