Should you’ve spent any time on social media currently, you’ve most likely observed spammy-looking complement advertisements particularly focusing on ladies in perimenopause and menopause.
Typically they’re by ‘MenoDaily,’ and infrequently they’re by ‘Blissful Mammoth’. These are each the identical firm. (Dr. Gundry does this too, as I found in my overview of him)
I most likely don’t must let you know that it’s an enormous pink flag when firms discuss massive quantities of weight misplaced ‘with out even making an attempt’ and briefly intervals of time.
Weight can’t be ‘flushed out,’ (a minimum of, not fats weight). The usage of this time period is one other big pink flag.
And 87%? Overblown claims appear to be Blissful Mammoth’s M.O., as you’ll see.
Is Past Physique the personalised weight loss plan you want? Learn my overview right here.
Blissful Mammoth Analysis and Science
Blissful Mammoth claims that their merchandise are nicely researched, nevertheless I couldn’t discover any research on the merchandise themselves.
In addition they have this declare on their web site:
This doesn’t imply Blissful Mammoth merchandise themselves are scientifically backed or that they’ve been featured in these retailers. It simply signifies that a few of their components have been talked about – possibly even in one other context – at a while.
Shady and deceptive.
Blissful Mammoth merchandise
Blissful Mammoth has plenty of merchandise, most notably their hormone balancing dietary supplements and weight-loss ‘protocol.’
Simply as an apart, I’ve actually by no means seen the phrase ‘protocol’ used to explain any kind of weight loss plan or consuming plan that I might suggest as a dietitian.
Blissful Mammoth’s total enterprise mannequin seems to be constructed on focusing on ladies in midlife. There’s a laser-focus on weight and physique dimension with Blissful Mammoth, similar to with many weight loss plan and complement firms. They know that each one the ladies who grew up weight-reduction plan at the moment are getting older into menopause, that now we have discretionary revenue, and that we’re insecure about our altering our bodies.
How a lot protein do we want day-after-day? Learn right here.
This all provides as much as potential revenue for weight loss plan and complement firms, no matter in the event that they’re promoting efficient, secure merchandise or not. There isn’t a cause to consider that Blissful Mammoth’s merchandise are unsafe.
As I poked round on their website, Blissful Mammoth promised to offer me ‘a brand new lease on life’ if I spent 5 minutes finishing their quiz to see which merchandise I would like.
Ick. Discuss hyperbolic.
These quizzes are often simply rubbish, made to promote as many merchandise as doable whereas giving the impression that you simply’re getting personalised suggestions if you aren’t.
Additionally: self-diagnosing well being points primarily based on completely random on-line quizzes can result in misdiagnosis and misguided self-treatment. This could delay correct medical analysis and therapy for underlying well being situations.
I took the quiz, and as I all the time do with these items, I attempted to sport the system by choosing the next solutions: between the ages of 18-25, have Crohn’s illness, low vitality, ‘thriller signs,’ endometriosis, extreme stomach ache, unexplained weight reduction, parasites, diabetes sort 1, anxiousness and melancholy.
Any respected firm would have safeguards in place to advise somebody with all of those diagnoses to not proceed with buying dietary supplements, and to see a physician. (Respected firms would most likely not use a quiz within the first place, so there’s additionally that)
Not Blissful Mammoth! As a substitute, they instructed me that ‘a whole hormonal rebalance is really useful.’
However wait! How about my ‘parasites’?!
They gave me ‘pressing suggestions’ to ‘reclaim management over my life.’
Excuse me? Not solely are my hormones ‘unbalanced,’ however now I’ve misplaced management of my life?
I’m questioning in the event that they’d say the identical factor to a person. What do you suppose?
Meals and temper: what’s the connection? Learn right here.
I even obtained an auto e mail from Matt, the CEO of the corporate, implying that my ‘well being rating’ is ‘impacting’ my physique and ‘probably sabotaging’ my well being.
I can’t go additional with this overview with out stating proper now that this kind of verbiage – all of it – is extremely manipulative. From the insinuation that I don’t have my sh*t collectively and that their dietary supplements might help, to the makes an attempt to stress and scare me into shopping for merchandise I don’t want, it’s all very gross and unethical.
Blissful Mammoth appears to consider that their dietary supplements ’empower’ ladies:
As I all the time say, convincing ladies that one thing is fallacious with their our bodies, then promoting them an unproven ‘answer’ utilizing worry and misinformation, DOES NOT EMPOWER ANYONE. Truly, it does the alternative.
And, simply because 13,000 ladies MAY have bought a number of of those merchandise, doesn’t imply all of them had optimistic experiences with them. 12,999 of those ladies might have hated their Blissful Mammoth dietary supplements.
The $229.97 ‘system’ that was really useful to me because of the quiz, included the dietary supplements Extremely Potent Hormone Concord, and Hormone Concord Plus+. What number of pink flag are on this gross sales pitch?
Apparently, Hormone Concord has 14,087+ research to ‘again it up.’ I’m questioning how that’s, since a search of ‘Hormone Concord’ and ‘Blissful Mammoth’ in Pubmed comes up clean.
Might it’s that these are research on among the components on this product, completed in numerous doses and combos with different issues, on animals, with fully totally different intentions? Most likely.
Simply one other instance of deceptive advertising and marketing.
Hormone Concord has loads of plant-based lively components in proprietary quantities, that means that now we have no clue as to how a lot of every ingredient is within the product. That is problematic. How do we all know if components which have some optimistic analysis behind them – like ashwangandha – are in therapeutic doses in Hormone Concord?
We don’t!
Different components in Hormone Concord, comparable to maca, chaste berry, fennel seed, and wild yam, have been used to alleviate menopausal signs, however research are combined. There’s actually no slam-dunk efficient components right here.
The ‘MenoShred Advanced’ (as a result of don’t all menopausal ladies need to be ‘shredded’?) additionally comprises berberine, gymnema, and rosemary, that are unremarkable within the analysis for something weight-related. And MenoMood comprises rhodiola, which has some optimistic analysis behind its mood-related results.
Hormone Concord Plus+ has inositol, which has been proven in some research to extend insulin sensitivity, particularly in ladies with PCOS. One overview and meta evaluation discovered that inositol might assist lower BMI, however solely within the short-term and never in a clinically significant quantity.
It additionally has pomegranate extract, which one research discovered might reduce the signs of ulcerative colitis. That’s about it.
Lastly, they really useful I take Prebiotic Collagen Protein. Apparently it ‘stops thinning hair,’ ‘obliterates bloating and digestive sensitivity in 9 days or much less,’ and ‘reduces meals and sugar cravings virtually immediately,’ amongst different issues.
I’m undecided how a collagen product does any of this, particularly within the described length. Collagen doesn’t assist thinning hair, and the product has nothing in it that may successfully cut back cravings. Probiotics may go for digestive points, however that is extremely particular. And, any protein might assist curb starvation.
Blissful Mammoth has plenty of different merchandise, plus a weight administration program, however actually, do we have to undergo them to know what I’m going to say?
Nope. We don’t.
The Blissful Mammoth’s merchandise appear to have some marginally efficient components, and plenty of unremarkable ones. When it comes to menopause, there doesn’t appear to be analysis that helps many of the components’ efficacy in assuaging signs. And, proprietary blends imply that we don’t know how a lot of those components are within the dietary supplements.
Dietary supplements might present non permanent reduction of signs, masking underlying well being considerations and delaying correct medical analysis. This could have critical bodily implications.
Over-reliance on dietary supplements can foster a way of dependency. People might come to consider that they will’t handle their well being with out these merchandise, resulting in emotional misery and anxiousness.
Blissful Mammoth buyer opinions:
The Blissful Mammoth’s web site supplies detailed descriptions of every product, together with their advantages and components. Nonetheless, it’s value noting that the abundance of solely optimistic opinions on the web site might elevate questions on their authenticity. When contemplating these opinions, it’s smart to hunt a balanced perspective and think about exterior sources of suggestions.
That being mentioned trying into exterior sources of suggestions and opinions The Blissful Mammoth does have firm opinions posted on a Trustpilot and on Higher Enterprise Bureau. On these websites you’ll find optimistic feedback like those posted immediately on their web site however additionally, you will discover quite a few unfavourable feedback and one star opinions claiming the product didn’t work.
The Blissful Mammoth’s social media presence raises vital considerations, significantly in its focusing on of middle-aged ladies. The corporate’s use of sure advertising and marketing techniques and guarantees could be each deceptive and probably dangerous.
Try these examples of Blissful Mammoth’s social media advertisements:
Utterly unbelievable, in so some ways.
Girls’s our bodies are supposed to vary. Whereas many ladies expertise uncomfortable signs throughout perimenopause and menopause, Blissful Mammoth advertisements typically use exploitative weight loss plan verbiage that preys on the vulnerabilities of middle-aged ladies. They use phrases like ‘miracle weight reduction,’ ‘getting your outdated self again,’ or ‘pure rejuvenation.’ One of many advertisements talks about making your stomach ‘flat as a board.’
The time frames and percentages meant to exhibit product effectiveness appear extraordinarily made up. When one thing seems THIS unrealistic, it most likely is.
The usage of the time period ‘meno-belly’ exhibits me that this firm is making menopause out to be the enemy of girls’s ‘magnificence,’ somewhat than a traditional physiological state. It’s preying on our insecurity, which is disgusting.
Sure, our weight redistributes to our bellies as a result of that’s the traditional impact of a drop in estrogen. It’s not one thing to be ashamed of, and it actually doesn’t make us much less lovely.
Fasting for menopause: learn my overview of Mindy Pelz’s Quick Like a Woman, right here.
And the unrealistic timelines for ‘outcomes’ – mere hours and days from first taking the dietary supplements – appear unbelievable and overpromised. A bottle of dietary supplements shouldn’t be going to offer you your ‘happiness’ again.
Blissful Mammoth overview, briefly:
The Blissful Mammoth’s social media presence focusing on middle-aged ladies generally is a trigger for concern on account of its use of what look like deceptive advertising and marketing techniques and guarantees. The corporate’s exploitative weight loss plan language, overblown claims of outcomes, and unrealistic expectations can probably hurt customers by fostering false hopes and inspiring reliance on quick-fix options.
Claims of fast, all-encompassing outcomes needs to be tempered with the understanding that well being is a multifaceted journey, requiring life-style modifications, dietary changes, {and professional} medical steerage. Fast-fix options within the type of a single tablet shouldn’t be life like for addressing well being points.
Finally, people looking for to enhance their well being ought to seek the advice of healthcare professionals earlier than investing in random dietary supplements. Sustainable outcomes come from complete approaches that think about all points of well-being, each bodily and emotional.
