The free-from class is altering form as an increasing number of folks observe restricted diets. Today shoppers are usually not solely turning away from widespread allergens gluten and shellfish, but in addition different extensively used elements from soy to nuts and dairy.
As an growing variety of folks eradicate common elements from their diets, what alternatives are opening up within the free-from area?
At FoodNavigator’s upcoming digital summit Constructive Diet 2024, we’ll search to reply this and extra…
14 March: Free-From
15:00 CET Hearth chat
Free-from: Who’s avoiding what meals, and why?
A substantial proportion of adults actively lower out sure meals varieties and elements from their food plan, with knowledge suggesting this development is way from abating. Understanding which meals are off the desk for shoppers is crucial to meals and beverage innovation, so who’s avoiding what and why?
Speaker: Nathan Ward, enterprise unit director, Kantar
15:20 Presentation
Creating the final word consuming expertise from free-from merchandise
We’ve all heard the saying, “we eat with our eyes first”, however what does that imply? Everybody is aware of style is essential within the consuming expertise, however what concerning the unconscious cues that start the method by first making a style expectation and engaging shoppers to decide on your product above the competitors on the shelf? How about these cues that assist because the expertise goes on? Be a part of Lycored as they share the significance of the whole sensory journey from first sight to final chew, and introduce you to a set of elements that work collectively to create an unforgettably scrumptious consuming and ingesting expertise whereas additionally offering the clear label attraction and free from assist your shoppers need.
Speaker:
- Jennifer Elegbede, world meals & well being purposes supervisor Lycored
15:40 Panel dialogue
The free-from innovation catering to allergy symptoms and intolerances
As allergy symptoms and intolerances to meals enhance, so too do alternatives for producers to cater to this rising cohort of shoppers. The chance might be better nonetheless amidst rising urge for food for specialist diets, from carb- to grain-free. We study the evolving free-from aisle and ask how client demand is driving NPD.
Audio system:
- Mike Adams, head of product innovation, Campden BRI
- Kirsty Dingwall, founder & CEO, Angelic Free From
- Harri Kallioinen, senior vp, analysis & improvement, Valio
- Jennifer Elegbede, world meals & well being purposes supervisor, Ingredion
Constructive Diet: Wholesome Innovation for the Mass Market 12-14 March
Over three days and 6 classes, the interactive broadcast collection will ask how trade can leverage innovation to supply more healthy food and drinks.
Meals and beverage producers are underneath extra strain than ever to ship nutritious meals for the mass market. On the similar time, the idea of ‘wholesome’ is altering. The place as soon as consumers had been laser targeted on low fats, salt and sugar, right now’s client needs that and extra.
Which better-for-you tendencies are resonating most with shoppers? And the way can producers finest align this new way forward for wellness to mainstream classes, from snacking to drinks and comfort meals?
Constructive Diet will likely be broadcast over three days 12-14 March 2024. Every day the morning session will begin at 11am CET and the afternoon session from 3pm CET.
For extra data on the programme, audio system, or to register, go to the Constructive Diet homepage.
12 March 2024
11am CET – Reformulation & Fortification: Altering Tendencies in More healthy Meals
‘Unhealthy’ meals are within the highlight, with consumers wanting better-for-you alternate options. With these similar shoppers unwilling to compromise on style, meals producers have a problem on their fingers: how can ‘baddies’ finest be eliminated, and helpful elements added, with constructive vitamin in thoughts?
3pm CET – Plant-Based mostly Beneath the Microscope
The plant-based market has boomed within the final decade, with projections it’s going to double in worth by 2030. However the latest dramatic slowdown suggests the class isn’t hitting the mark with consumers. With well being a serious driver behind choices to scale back meat and dairy consumption, is the plant-based class’s associations with overprocessing and ‘unclean’ elements muddying its popularity? How can producers enhance the dietary credentials of plant-based milk and dairy?
13 March 2024
11am CET – Meals as Medication
Right this moment’s shoppers are usually not turning to food and drinks for vitality alone. A extra nuanced understanding of the connection between food plan and well being is coming to form client attitudes to meals. So which elements supply best potential in well being and wellness? We ask how the newest dietary science is informing useful meals and beverage tendencies.
3pm CET – Personalised Diet: Tapping into Information for More healthy Diets
Developments in personalised vitamin – whereby individualised dietary recommendation is obtainable based mostly on genetic, environmental and life-style components – proceed apace. The market is forecast to develop to over $16bn by 2027. From measuring blood sugar responses to microbiome variety, how is that this novel sector anticipated to evolve? Can personalisation ever show a boon for the plenty?
14 March 2024
11am CET – Meals for Youngsters
Europe continues to wrestle with excessive ranges of childhood weight problems. However as understanding across the significance of early years vitamin grows, so too does the chance for producers to fulfill calls for for well being and performance. How can trade finest assist carers and infants within the first 1,000 days, and assist set youngsters up for a wholesome future?
3pm CET – Free-From
The free-from class is altering form as an increasing number of folks observe restricted diets. Today shoppers are usually not solely turning away from widespread allergens gluten and shellfish, but in addition different extensively used elements from soy to nuts and dairy. As an growing variety of folks eradicate common elements from their diets, what alternatives are opening up within the free-from area?
