Collars for Cause, a philanthropic initiative from Fetch Pet Insurance, achieved remarkable success at Heritage Auctions’ Holiday Luxury Accessories Signature Auction, selling out all bespoke designer dog collars and raising thousands of dollars in additional funds for pets and their people in need. The collars, originally showcased at the star-studded Fetch Pet Gala at The Carlyle in New York City, continued to make an impact through the auction, further supporting the initiative’s charitable mission.
The one-of-a-kind collars were created by internationally acclaimed designers James Taffin de Givenchy, Josie Natori, Irene Neuwirth, and Stefania Pramma. They attracted significant attention from collectors and pet enthusiasts alike.
James de Givenchy’s leather collar accented with 18k gold and inscribed “mon toutou” sold for $5,000. Irene Neuwirth’s hand-painted leather collar realized $4,000. Stefania Pramma’s sterling silver chain collar with turquoise cabochons and a customizable nameplate sold for $1,000, and Josie Natori’s hand-beaded collar, harness, and leash ensemble sold for $625. These sales mark the highest auctioned pet accessories ever offered by Heritage Auctions.
“These collars are a true celebration of design, craftsmanship, and philanthropy,” said Diane D’Amato, director of luxury accessories at Heritage Auctions. “We are thrilled with the success of Collars for Cause and the additional funds raised for pets and their families. It demonstrates the powerful intersection of luxury, creativity, and charitable giving.”
The proceeds from the HERITAGE auction, combined with the over half a million dollars raised at the gala, benefit Broadway Cares, Broadway Barks, Project Street Vet, and Wags and Walks, providing critical funding for medical care, adoption and support services for pets in need.
The Heritage auction success reflects the robust growth of the luxury pet accessory market, projected to reach $6.7 billion by 2033, with dogs representing 60 percent of premium pet spending. As pet owners increasingly seek high-quality, designer and personalized items, initiatives like Fetch’s Collars for Cause highlight the unique opportunity to merge fashion, philanthropy, and the love of pets.
Fetch Pet is a leading tech-enabled pet wellness company helping pet parents give their dogs and cats longer, healthier lives. As the most complete pet insurance in North America, Fetch Pet covers more types of injury and illness than other providers, offering up to 90% coverage on unexpected vet bills and 100% reimbursement on qualifying medications through Fetch Pet Rx.
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